SLAS New Product Showcase Planning for Exhibitors
What Should Exhibitors Plan for the SLAS New Product Showcase?
A SLAS New Product Showcase presentation should make the product’s main difference clear within a short visit. The product, proof of concept, demonstration, visible result, screen content, technical evidence, literature, and discussion space should reinforce the same message so visitors can quickly understand what is new and why it matters.
The SLAS New Product Showcase highlights recently launched life science and laboratory technology, including laboratory automation equipment, robotic systems, liquid handling platforms, detection instruments, imaging systems, sample management solutions, consumables, and laboratory software. A strong presentation should make three things clear: what changed, why it matters, and what evidence supports the product.
For the wider event context, SLAS International Conference booth planning covers overall space, utilities, visitor flow, and San Diego show-site execution. Exhibitors launching connected automation equipment can turn to SLAS robotics and liquid handling booth planning for more specific guidance on equipment access, visitor viewing, and workflow visibility.
A new product does not always need a large footprint, but it does need room for the product, supporting evidence, media, storage, and follow-up conversations. These requirements can be built into San Diego trade show booth rental planning while the structure and installation scope are being defined. A 10x20 booth layout can work well for one main product, a demonstration point, a result screen, storage, and focused technical discussion.
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The right footprint depends on the product size, how much evidence needs to be shown, and whether the presentation includes a live demonstration or longer technical discussions.
A 10x10 booth layout works for laboratory software, consumables, a compact instrument, or one focused product story supported by a screen and a conversation counter.
A 20x20 booth can accommodate larger equipment, multiple viewing positions, proof-of-concept displays, visitor circulation, storage, and a separate meeting area.
A 10x20 booth layout provides room for one main product, a short demonstration, visible results, concealed storage, and focused technical conversations.
A 20x30 booth layout is better suited to launches involving several applications, related technologies, larger media, expanded storage, or private technical meetings.
How to Prepare a Proof-of-Concept Demo for the SLAS New Product Showcase explains how to connect the product claim, supporting evidence, visible result, and technical explanation in one focused demonstration.
A strong presentation should make the product difference, proof of concept, and practical value easy to understand without crowding the booth with competing messages.
The main message should show what changed or improved without forcing visitors to read a long technical explanation.
Performance data, imaging output, comparisons, or physical results should appear near the product they support.
Video, animation, or close-up screen content can reveal steps that happen inside the equipment or take too long to demonstrate live.
Researchers, reviewers, buyers, and technical users need a discussion point that does not block the product display or visitor flow.
The New Product Showcase is the official SLAS program for exhibitors presenting eligible recently launched life science and laboratory technology.
New Product Award entries are reviewed for technical merit, commercial feasibility, market opportunity, product impact, originality, and proof of concept.
SLAS2027 takes place January 30–February 3 at the San Diego Convention Center, bringing laboratory automation suppliers and technical teams together in one event.
Not Sure Which Booth Size You Need?
Not every exhibitor knows whether a 10x20, 20x20, 20x30, or larger booth is the right fit. Circle Exhibit can help review your event goals, product display needs, demo areas, meeting space, storage, budget scope, and setup timeline before you choose a booth size.
The Evidence Is Hard to Find
Technical Results Are Difficult to Read
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Choose the One Thing Visitors Should Remember
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Rental Booth for One Focused Product Launch
Suitable when one product, a result screen, storage, and a discussion area can fit within a flexible branded structure.
Custom Build for an Equipment-Led Product Proof
Better suited to larger technology, specialized equipment support, controlled visitor access, integrated media, and repeated use.
Hybrid Booth for Reusable Structure and Launch Content
Combines reusable exhibit architecture with product-specific counters, media, graphics, storage, and demonstration components.
Equipment delivery, booth installation, product placement, and testing should follow the setup time assigned to the exhibit.
Install and connect the product before final counters, graphics, screens, furniture, literature, and loose presentation materials.
Product results, technical materials, videos, and discussion notes should remain accessible throughout the exhibition.
Test the product, screen content, visible results, graphics, literature, utilities, and staff explanation before opening.
Plan an SLAS New Product Showcase Booth in San Diego
Give the product, visible evidence, screen content, storage, and technical discussions enough room within one focused layout.
What is the SLAS New Product Showcase?
It is the SLAS program for exhibitors presenting recently launched life science and laboratory technology products. Eligible participants may also apply for the SLAS New Product Award.
What types of products can be presented?
What should a New Product Showcase presentation include?
What booth size works for a new product launch at SLAS?
What is the difference between the Showcase and the New Product Award?
READY TO PLAN YOUR NEXT BOOTH?
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Share your event name, booth size, city, timeline, product display needs, and design references. Circle Exhibit will review your project direction and help you choose a rental-friendly or custom exhibit path.
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Align the product message, comparison graphics, result displays, screen content, and technical literature.
Plan product placement, visitor movement, screens, storage, utilities, and technical discussion areas before production.
Coordinate equipment freight, product materials, utility details, AV, delivery order, and setup timing.
Sequence booth assembly, product placement, graphics, screens, testing, and dismantle around the exhibition schedule.
Confirm product placement, screen integration, graphics, storage, and installation details through a complete prebuild review before shipping.
