20×30 Trade Show Booth
Design & Execution Guide
Design & Execution Guide
Plan a 20×30 booth around dual demo stations, back-of-house control, and install sequencing—so traffic stays organized and the build remains predictable on show site.
20×30 Trade Show Booth
Design & Execution Guide
Design & Execution Guide
Plan a 20×30 booth around dual demo stations, back-of-house control, and install sequencing—so traffic stays organized and the build remains predictable on show site.
What fits in a 20×30
A 20×30 footprint supports true multi-zone execution—especially when you design for two interaction points and keep storage/operations off the main floor.
Demo Station A (Primary Draw)
Anchor the booth with a primary demo station that’s visible from the aisle approach. Define where the audience stands and how they exit so the station doesn’t create congestion.
Demo Station B (Secondary / Product Walkthrough)
A second interaction point works best when it complements the main station (shorter cycle time or smaller group). This keeps traffic moving and reduces “one queue for everything.”
Meeting Touchpoint (Semi-Private)
Place a meeting corner deeper in the booth, oriented away from the main demo lines. Use partial dividers or angled furniture to reduce noise and interruptions.
Back-of-House & Storage Control (Reset Speed)
A controlled back-of-house zone keeps giveaways, tools, and personal items out of sight. In a 20×30, fast resets protect the booth experience across peak hours.
Demo Station A (Primary Draw)
Anchor the booth with a primary demo station that’s visible from the aisle approach. Define where the audience stands and how they exit so the station doesn’t create congestion.
Demo Station B (Secondary / Product Walkthrough)
A second interaction point works best when it complements the main station (shorter cycle time or smaller group). This keeps traffic moving and reduces “one queue for everything.”
Meeting Touchpoint (Semi-Private)
Place a meeting corner deeper in the booth, oriented away from the main demo lines. Use partial dividers or angled furniture to reduce noise and interruptions.
Back-of-House & Storage Control (Reset Speed)
A controlled back-of-house zone keeps giveaways, tools, and personal items out of sight. In a 20×30, fast resets protect the booth experience across peak hours.
Demo Station A (Primary Draw)
Anchor the booth with a primary demo station that’s visible from the aisle approach. Define where the audience stands and how they exit so the station doesn’t create congestion.
Demo Station B (Secondary / Product Walkthrough)
A second interaction point works best when it complements the main station (shorter cycle time or smaller group). This keeps traffic moving and reduces “one queue for everything.”
Meeting Touchpoint (Semi-Private)
Place a meeting corner deeper in the booth, oriented away from the main demo lines. Use partial dividers or angled furniture to reduce noise and interruptions.
Back-of-House & Storage Control (Reset Speed)
A controlled back-of-house zone keeps giveaways, tools, and personal items out of sight. In a 20×30, fast resets protect the booth experience across peak hours.
Layout configurations & access
Choose the configuration that matches your visibility goals and aisle access—then design the booth so two demo lines and the build sequence remain predictable.
Inline / One-Side Open
Inline 20×30 layouts rely on strong back-wall messaging and clear depth control. Keep one demo station forward and use the second station mid-depth to prevent back crowding.
Inline / One-Side Open
Inline 20×30 layouts rely on strong back-wall messaging and clear depth control. Keep one demo station forward and use the second station mid-depth to prevent back crowding.
Inline / One-Side Open
Inline 20×30 layouts rely on strong back-wall messaging and clear depth control. Keep one demo station forward and use the second station mid-depth to prevent back crowding.
Corner / Two-Side Open
With two approach angles, ensure your headline reads from both aisles. Place Demo A near the primary approach and Demo B to pull traffic deeper without splitting flow into confusion.
Corner / Two-Side Open
With two approach angles, ensure your headline reads from both aisles. Place Demo A near the primary approach and Demo B to pull traffic deeper without splitting flow into confusion.
Corner / Two-Side Open
With two approach angles, ensure your headline reads from both aisles. Place Demo A near the primary approach and Demo B to pull traffic deeper without splitting flow into confusion.
Island (If Applicable)
If the 20×30 is an island, sightlines and utilities become more complex. Confirm power drops and any overhead/rigging constraints early so demo stations don’t end up fighting cable routing.
Island (If Applicable)
If the 20×30 is an island, sightlines and utilities become more complex. Confirm power drops and any overhead/rigging constraints early so demo stations don’t end up fighting cable routing.
Island (If Applicable)
If the 20×30 is an island, sightlines and utilities become more complex. Confirm power drops and any overhead/rigging constraints early so demo stations don’t end up fighting cable routing.
Execution & technical considerations
Execution & technical considerations
In a 20×30, execution is often constrained by utilities routing, AV placement, drayage workflow, and on-site access—lock these before fabrication.
Power & Data Planning
Map power drops to zones (Demo A, Demo B, meeting, reception), not to furniture. Define cable paths so both demo stations stay safe and clean under traffic.
Power & Data Planning
Map power drops to zones (Demo A, Demo B, meeting, reception), not to furniture. Define cable paths so both demo stations stay safe and clean under traffic.
Power & Data Planning
Map power drops to zones (Demo A, Demo B, meeting, reception), not to furniture. Define cable paths so both demo stations stay safe and clean under traffic.
AV & Mounting Requirements
Two demo stations often mean multiple screens or devices. Confirm weights, mounting points, and cable exits early to avoid structural changes late in production.
AV & Mounting Requirements
Two demo stations often mean multiple screens or devices. Confirm weights, mounting points, and cable exits early to avoid structural changes late in production.
AV & Mounting Requirements
Two demo stations often mean multiple screens or devices. Confirm weights, mounting points, and cable exits early to avoid structural changes late in production.
Material Handling & Drayage Assumptions
Crate count and handling method influence move-in pace. Label crates by build order so crews can install utilities and demo hardware first—then walls/graphics—without re-opening everything.
Material Handling & Drayage Assumptions
Crate count and handling method influence move-in pace. Label crates by build order so crews can install utilities and demo hardware first—then walls/graphics—without re-opening everything.
Material Handling & Drayage Assumptions
Crate count and handling method influence move-in pace. Label crates by build order so crews can install utilities and demo hardware first—then walls/graphics—without re-opening everything.
Install Sequencing
Design modules so crews can build “structure → utilities → demo hardware → graphics” in a continuous flow. Avoid dependencies that force reversing steps during move-in.
Install Sequencing
Design modules so crews can build “structure → utilities → demo hardware → graphics” in a continuous flow. Avoid dependencies that force reversing steps during move-in.
Install Sequencing
Design modules so crews can build “structure → utilities → demo hardware → graphics” in a continuous flow. Avoid dependencies that force reversing steps during move-in.
For a 20×30 rental booth in Las Vegas, buildability depends on install sequencing, labor coordination, and how graphics, lighting, and storage are staged during move-in.
See 20×30 rental booth planning for Las Vegas shows→.
Deliverables you receive
Build-ready outputs that translate 20×30 zoning into predictable fabrication, shipping, and installation steps.
Layout Drawings & Zone Plan
A practical layout showing two demo stations, queue behavior, meeting access, and back-of-house control.
Engineering Review Notes
Buildability checks for stability, connections, and readiness for AV mounting and cable routing across both interaction points.
Graphics Map & File Checklist
Placement map plus file checks (bleed, safe area, resolution) so messages stay readable across multiple approach angles.
Packing & Labeling Plan
Open-first logic, module IDs, and protection notes—organized so crews can build utilities and demo stations early.
Logistics Notes
Shipping timing assumptions and drayage/on-site handling considerations aligned to move-in windows.
Install Sequence Guide
A step-by-step build order that reduces dependencies and keeps Demo A and Demo B ready on schedule.
Timeline by size
A 10×10 booth moves fast—lock message and graphics early, then keep production and packing aligned for a short move-in window.
Timeline by size
A 10×10 booth moves fast—lock message and graphics early, then keep production and packing aligned for a short move-in window.
Timeline by size
A 10×10 booth moves fast—lock message and graphics early, then keep production and packing aligned for a short move-in window.
6–8+ weeks out: confirm footprint, zones, and dual demo requirements
Lock what Demo A and Demo B need (equipment size, power, audience behavior) before finalizing the layout.
4–6 weeks out: finalize engineering decisions + AV/power routing + graphics plan
Confirm mounting points, cable paths, and readable graphic hierarchy across both approach angles.
2–4 weeks out: pre-build checks + packing logic + shipping timeline
Validate fit points, label crates by build order, and align shipping with move-in windows and drayage timing.
Move-in: execute install sequence and stabilize both demo stations early
Build utilities and demo hardware first, then walls/graphics—so the booth’s two interaction points are ready on schedule.
6–8+ weeks out: confirm footprint, zones, and dual demo requirements
Lock what Demo A and Demo B need (equipment size, power, audience behavior) before finalizing the layout.
4–6 weeks out: finalize engineering decisions + AV/power routing + graphics plan
Confirm mounting points, cable paths, and readable graphic hierarchy across both approach angles.
2–4 weeks out: pre-build checks + packing logic + shipping timeline
Validate fit points, label crates by build order, and align shipping with move-in windows and drayage timing.
Move-in: execute install sequence and stabilize both demo stations early
Build utilities and demo hardware first, then walls/graphics—so the booth’s two interaction points are ready on schedule.
6–8+ weeks out: confirm footprint, zones, and dual demo requirements
Lock what Demo A and Demo B need (equipment size, power, audience behavior) before finalizing the layout.
4–6 weeks out: finalize engineering decisions + AV/power routing + graphics plan
Confirm mounting points, cable paths, and readable graphic hierarchy across both approach angles.
2–4 weeks out: pre-build checks + packing logic + shipping timeline
Validate fit points, label crates by build order, and align shipping with move-in windows and drayage timing.
Move-in: execute install sequence and stabilize both demo stations early
Build utilities and demo hardware first, then walls/graphics—so the booth’s two interaction points are ready on schedule.
Internal links
Related execution references for service scope, local constraints, and real builds.
Internal links
Related execution references for service scope, local constraints, and real builds.
Logistics & Pre-show Coordination
View all service modules and end-to-end delivery scope.
Las Vegas Execution Reference
Local labor rules, drayage flow, and on-site coordination in Las Vegas.
View Case Studies
Explore real booth builds by size, complexity, and execution approach.
Frequently Asked Questions
Quick clarity on build readiness, timelines, and pre-build checkpoints.
Quick clarity on build readiness, timelines, and pre-build checkpoints.
What fits in a 20×30 trade show booth?
A 20×30 typically supports two interaction points (Demo A + Demo B), a semi-private meeting touchpoint, reception/lead capture, and controlled back-of-house storage—if zoning and power/cable routing are planned early.
Is a 20×30 better as a corner or island booth?
Corner setups improve visibility with simpler utilities. Island layouts add 360° access but require stricter sightline control and careful planning for power drops and cable routing—especially with two demo stations.
What AV or power planning is most common in a 20×30?
Zone-based power mapping is key. With two demo stations, confirm device loads, mounting points, and cable exits early so you don’t trigger late structural changes during fabrication.
How do you keep graphics readable in a 20×30?
Use a clear hierarchy: one primary headline visible from main approaches, then supporting proof points aligned to each demo station. Keep text out of queue areas so people can move.
What logistics or drayage details matter most for a 20×30?
Crate strategy and open-first labeling matter most. Crews should be able to install utilities and both demo stations first, then walls/graphics—without re-opening crates under drayage timing pressure.
Can a 20×30 booth be reused across shows?
Yes—reuse works best when demo station modules are standardized, labels stay consistent, and dismantle notes capture what to refresh (graphics) and what to protect (finishes, mounts, and cable channels).
What fits in a 20×30 trade show booth?
A 20×30 typically supports two interaction points (Demo A + Demo B), a semi-private meeting touchpoint, reception/lead capture, and controlled back-of-house storage—if zoning and power/cable routing are planned early.
Is a 20×30 better as a corner or island booth?
Corner setups improve visibility with simpler utilities. Island layouts add 360° access but require stricter sightline control and careful planning for power drops and cable routing—especially with two demo stations.
What AV or power planning is most common in a 20×30?
Zone-based power mapping is key. With two demo stations, confirm device loads, mounting points, and cable exits early so you don’t trigger late structural changes during fabrication.
How do you keep graphics readable in a 20×30?
Use a clear hierarchy: one primary headline visible from main approaches, then supporting proof points aligned to each demo station. Keep text out of queue areas so people can move.
What logistics or drayage details matter most for a 20×30?
Crate strategy and open-first labeling matter most. Crews should be able to install utilities and both demo stations first, then walls/graphics—without re-opening crates under drayage timing pressure.
Can a 20×30 booth be reused across shows?
Yes—reuse works best when demo station modules are standardized, labels stay consistent, and dismantle notes capture what to refresh (graphics) and what to protect (finishes, mounts, and cable channels).
What fits in a 20×30 trade show booth?
A 20×30 typically supports two interaction points (Demo A + Demo B), a semi-private meeting touchpoint, reception/lead capture, and controlled back-of-house storage—if zoning and power/cable routing are planned early.
Is a 20×30 better as a corner or island booth?
Corner setups improve visibility with simpler utilities. Island layouts add 360° access but require stricter sightline control and careful planning for power drops and cable routing—especially with two demo stations.
What AV or power planning is most common in a 20×30?
Zone-based power mapping is key. With two demo stations, confirm device loads, mounting points, and cable exits early so you don’t trigger late structural changes during fabrication.
How do you keep graphics readable in a 20×30?
Use a clear hierarchy: one primary headline visible from main approaches, then supporting proof points aligned to each demo station. Keep text out of queue areas so people can move.
What logistics or drayage details matter most for a 20×30?
Crate strategy and open-first labeling matter most. Crews should be able to install utilities and both demo stations first, then walls/graphics—without re-opening crates under drayage timing pressure.
Can a 20×30 booth be reused across shows?
Yes—reuse works best when demo station modules are standardized, labels stay consistent, and dismantle notes capture what to refresh (graphics) and what to protect (finishes, mounts, and cable channels).
Plan a Buildable 20×30 Booth
Share your show schedule and demo setup requirements. We’ll align zoning, utilities routing, drayage assumptions, and install sequencing—so your 20×30 booth runs smoothly from move-in to show days.