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The Chanllenges
As a leading microlearning app, Blinkist's core product is audio-based. The challenge at DevLearn was to translate an "auditory experience" into a physical space. We needed to create a booth that offered private listening moments while maintaining an open flow for high traffic, all within a 20x30 footprint.
Design VS Reality
Our fabrication team executed the design with extreme precision to bring the brand's playful yet professional identity to life. From the 360-degree LED ticker ring displaying real-time book titles to the custom-sculpted giant headphone props, the on-site build achieved a 1:1 match with the design renderings, ensuring a high-quality brand presence.
Immersive Audio Stations
Custom-fabricated giant headphone props served as the booth's primary visual hook. These weren't just for show; they functioned as integrated iPad stations where attendees could step inside and instantly demo the Blinkist audio experience, creating a "shareable moment" for social media.
Central LED Hub & Seating
The central structural column was transformed into a dynamic information hub featuring a 360-degree LED ticker ring. Displaying rotating book titles in real-time, it drew eyes upward while providing a comfortable, semi-private circular seating area underneath for longer conversations.
Reception & Open Flow
Designed with an obstacle-free island layout, the booth featured a modern reception counter positioned to welcome traffic from the main aisle. The open perimeter allowed visitors to approach demo stations freely from any angle, maximizing lead capture opportunities in a high-traffic hall.
Key Design Features & Show Floor Presence
Visual Dominance
Traffic Flow Optimization
Interactive Engagement
Brand Consistency
Visit to Big Buddha & Wat Chalong temple
The Impact
Targeted Visitors
Show Floor Impressions
Product Demos
Successful Activation
Q1: About the Event
Question: Why is DevLearn considered a "must-attend" event for EdTech companies like Blinkist?
Answer: DevLearn, typically held in Las Vegas, is North America's leading learning technologies conference. For companies like Blinkist, it offers a high-concentration audience of L&D (Learning and Development) professionals and corporate decision-makers, making it the perfect venue for B2B lead generation and brand authority building.
Q2: About Product Visualization
Question: How do you design a trade show booth for an intangible software product?
Answer: The challenge with SaaS or app-based products is visualization. As seen in the Blinkist case, the strategy is to turn "digital features" into "physical experiences." We used giant headphone props and immersive audio stations to make the intangible act of "listening" a tangible, photo-worthy moment that stops traffic.
Q3: About The Venue - MGM Grand
Question: What are the specific challenges of building at the MGM Grand Conference Center?
Answer: The MGM Grand has specific logistical requirements regarding marshaling yards and freight load-in times. A 20x30 island booth often requires rigorous electrical planning (under-carpet wiring) and rigging coordination for hanging signs. Our team handles all these union labor coordination and venue paperwork to ensure a seamless setup.
Q4: About 20x30 Booths
Question: Why choose a 20x30 island booth over a standard 20x20?
Answer: A 20x30 footprint offers 50% more space than a standard 20x20, allowing for distinct zones. In this project, the extra space allowed us to separate the "high-energy" demo areas from the "relaxed" consultation lounge. It provides the presence of a large custom build while maintaining a more manageable budget than massive 40x40 spaces.
