Delivered for DevLearn 2023 at MGM Grand (Las Vegas), this 20×30 booth was designed to balance brand clarity, product storytelling, and conversation space in a high-traffic conference environment. The project focuses on zoning, visibility, and on-site execution details that support steady visitor flow and meaningful discussions on the show floor.
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Challenge
strong brand visibility from distance,
clear product storytelling that encourages dwell time, and
a reliable space for short conversations without blocking circulation.
The core challenge was converting “pass-by traffic” into meaningful stops through zoning, visibility, and an interaction-first layout.
Design vs. On-site Execution
The design approach prioritized clarity over complexity: a high-visibility entry, an interaction-focused demo zone, and a conversation area that remains accessible without disrupting flow. On-site execution required precise alignment of structures, lighting, and graphics—plus fast adjustments during install to ensure everything was tested and show-ready within the venue’s move-in window.
This project was also presented in our portfolio gallery, highlighting real show-floor visuals and exhibit highlights from the event.
View the Blinkist booth at DevLearn 2023 project gallery for on-site photos and visual references.
Immersive Audio Stations
Interactive stations were positioned along the natural traffic edge to invite quick product exploration without creating bottlenecks. This placement supported short, repeatable demos while keeping the main aisle clear.
Central LED Hub & Seating
A central branded element anchored the booth visually and created a consistent reference point for visitors. Integrated seating supported longer conversations while maintaining clear sightlines across the footprint.
Reception & Open Flow
The reception point was kept visually open to reduce entry friction and help attendees understand where to start. The layout preserved multiple paths in and out, supporting continuous circulation during peak traffic periods.
Key Design Features & Show Floor Presence
Visual Dominance
Traffic Flow Optimization
Interactive Engagement
Brand Consistency
Dynamic Content Integration
Outcome
Supported continuous walk-through traffic during peak conference hours.
Enabled fast, repeatable product explanations at interactive touchpoints.
Maintained space for short meetings without blocking circulation.
Successful Activation
Exhibition Context & Design Considerations
DevLearn Show-floor Environment
DevLearn attendees move quickly between sessions, making clear entry cues and fast product explanation essential in a crowded hall.
EdTech Booth Expectations
EdTech audiences respond best to simple, repeatable storytelling and accessible interaction points—prioritizing clarity over dense messaging.
Venue Notes (MGM Grand)
Long sightlines and heavy traffic put pressure on lighting consistency, graphic alignment, and unobstructed circulation.
20×30 Footprint Strategy
The layout prioritized open flow with compact demo moments, ensuring both “walk-by” visitors and engaged conversations could be supported without congestion.
