ProMat 2027 Booth Planning for Manufacturing and Supply Chain Exhibitors
What should exhibitors plan for a ProMat booth?
A ProMat booth should help buyers understand the equipment, automation, software, and operational result as one connected system. Exhibitors should plan live demonstrations, equipment footprint, screen content, technical meetings, storage, visitor flow, power, network access, and McCormick Place setup together before the booth design moves into production.
ProMat exhibitors often need to show how robotics, material handling equipment, warehouse systems, controls, software, and operational data work together. The booth should help buyers identify the problem, understand the system, and see how the solution fits within a manufacturing, warehouse, distribution, or fulfillment process.
For moving systems, visitors should be able to follow the input, control decision, machine action, and visible result. This becomes especially important when planning warehouse automation and robotics demonstrations at ProMat. Exhibitors presenting conveyors, forklifts, racks, pallet systems, or loading dock equipment need a different approach focused on material handling equipment display and comparison.
At McCormick Place, freight arrival, equipment placement, power, network access, labor, testing, and visitor flow should be considered together. These conditions affect both the booth structure and the Chicago show-site execution plan. When demonstrations, observation, meetings, and storage need separate zones, a 20x30 booth layout can provide a practical starting point.
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The right booth size depends on equipment footprint, movement, visitor observation, meeting needs, storage, service access, and how much of the system buyers need to understand together.
Works for one software platform, compact component line, controller, tabletop product, or limited demonstration without a separate movement zone.
A 20x30 booth layout provides clearer separation between equipment or robotics, visitor observation, software explanation, technical meetings, and reset or storage space.
Supports one compact equipment or automation demo with visitor observation, a result screen, limited technical discussion, and basic storage.
30x40 booth planning supports multiple machines, larger movement areas, multi-stage material flow, several product groups, and separate buyer or technical pathways.
ProMat exhibitors bringing conveyors, powered equipment, or larger material handling systems need to coordinate freight, flooring, booth construction, and placement around the same access route. This equipment booth setup guide for McCormick Place explains how the sequence continues through utility connections, functional testing, and final inspection.
Strong ProMat booths help buyers recognize the operational problem, understand how the system works, and move naturally from demonstration to technical discussion.
Lead with the manufacturing, warehouse, distribution, or fulfillment problem before introducing individual products, features, or specifications.
Place controls, dashboards, status information, and result screens where visitors can connect them directly to the equipment action and operating result.
Keep equipment movement, safety boundaries, visitor observation, technical explanation, and normal aisle access from competing for the same space.
Provide room for integration discussions, staff preparation, charging, tools, spare parts, packaging, and demonstration reset without interrupting visitor flow.
ProMat brings together material handling, warehouse automation, robotics, fulfillment, manufacturing, and distribution systems.
ProMat 2027 takes place April 19–21 at McCormick Place in Chicago, with three days of equipment, automation, and supply chain demonstrations.
Attendees evaluate equipment and technology for manufacturing, warehousing, logistics, distribution, and fulfillment operations.
Not Sure Which Booth Size You Need?
Not every exhibitor knows whether a 10x20, 20x20, 20x30, or larger booth is the right fit. Circle Exhibit can help review your event goals, product display needs, demo areas, meeting space, storage, budget scope, and setup timeline before you choose a booth size.
Hardware and Software Tell Separate Stories
Live Demonstrations Interrupt Aisle Flow
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Start with the Operating Problem
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Rental for Focused Products and Screens
A rental structure can work for software, components, smaller equipment, screen-based demonstrations, and repeatable layouts with straightforward utility needs.
Custom for Large Equipment and Specialized Support
A custom build is better suited to heavy equipment, special supports, complex movement, unusual clearances, or a highly specific system presentation.
Hybrid for Equipment, Screens, and Meetings
A hybrid approach combines reusable architecture with custom equipment support, branded graphics, result screens, storage, and technical meeting areas.
Review freight, flooring, electrical, network, labor, and equipment requirements before production begins.
Lock equipment positions, movement areas, observation zones, and visitor paths into the layout early.
Structure, equipment, screens, graphics, utilities, and show-site labor should follow one working schedule.
Run equipment, screens, controls, network connections, and reset procedures before crates and tools are cleared.
Plan a Flexible ProMat Booth
A customizable rental or hybrid booth can support equipment displays, robotics demos, branded graphics, meetings, storage, and show-site requirements without forcing every element into a fully custom build.
What should a ProMat booth include?
A ProMat booth should connect the operating problem, equipment or software, demonstration result, technical discussion, storage, and show-site requirements. The exact mix depends on whether the exhibit is software-led, equipment-led, or built around a live system demonstration.
What booth size works best for ProMat?
How should software and equipment be shown together?
Do ProMat booths need separate demo and meeting zones?
Why should McCormick Place setup be planned early?
READY TO PLAN YOUR NEXT BOOTH?
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Share your event name, booth size, city, timeline, product display needs, and design references. Circle Exhibit will review your project direction and help you choose a rental-friendly or custom exhibit path.
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Coordinate equipment footprint, screens, demonstration boundaries, meeting space, utilities, and visitor flow within one working layout.
Coordinate equipment supports, structural components, screens, graphics, storage, and utility access through prebuild checks before the booth ships to Chicago.
Use clear graphics, product labels, system diagrams, and result screens to connect equipment, software, and operational outcomes without overwhelming the booth.
Align freight timing, equipment arrival, crate staging, utilities, and installation dependencies before McCormick Place move-in.
Coordinate flooring, structure, equipment positioning, graphics, power connections, final setup, and the reverse dismantle sequence.
