ADLM Laboratory Automation Workflow Booth Planning
How should exhibitors plan a laboratory automation workflow booth for ADLM?
Start with the real laboratory workflow, then reduce it for the show floor. Keep only the stages buyers need to understand, decide which deserve physical equipment and which are clearer through screens or graphics, and arrange those touchpoints in a sequence visitors can follow without recreating an entire laboratory inside the booth.
A laboratory automation workflow is often too complex to reproduce in full inside an exhibit booth, so the first planning decision is what buyers actually need to understand. Broader questions about the event, overall booth functions, and the wider buyer journey are covered in ADLM booth planning; this page stays focused on how a connected laboratory process should be translated into a clear physical and digital experience.
A 20x30 booth provides a practical reference when several workflow stages, physical equipment, screens, and technical discussion all need room to work together. The footprint should follow the number of meaningful steps buyers need to understand, rather than the number of products available to display.
At McCormick Place, connected devices, computers, screens, and software should be mapped before technology services are ordered. When fabrication, installation sequencing, and local coordination begin affecting how those components work together, Chicago booth execution becomes part of the workflow plan.
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The footprint should follow the number of workflow stages buyers must understand, how many require physical equipment, and how much room visitors need between those stages.
A 10x20 booth suits a workflow reduced to one main physical anchor, a focused digital explanation, and a short standing conversation.
A 20x30 booth gives input, automation, analysis, and digital result stages more room to stay distinct while preserving a readable visitor sequence.
A 20x20 booth supports several connected touchpoints when compact hardware, screens, graphics, storage, and a technical discussion area all contribute to one story.
A larger island fits exhibits where multiple machines, robotics, software stations, large screens, several staff specialties, and multi-aisle access all support one integrated system.
Laboratory automation exhibitors often need to explain the system concept before buyers can evaluate connected devices, software, and process stages. The ADLM technical evidence guide shows how to separate workflow context, booth-based proof, and buyer-specific integration questions without repeating the same explanation in every setting.
Physical equipment, screens, graphics, and visitor movement should work together so buyers understand the process as a sequence rather than as unrelated products.
Visitors need a clear starting point that explains the input, problem, or laboratory task before they are asked to understand the technology that follows.
Bring hardware into the story where it materially improves understanding instead of trying to recreate every stage of the laboratory process.
Screens and graphics can bridge software, middleware, data exchange, process control, and other stages that cannot be shown efficiently as physical equipment.
Movement through the booth should reinforce the workflow order so buyers do not have to assemble the system from disconnected stations.
This scenario applies when the exhibit value comes from how automation, instruments, software, and data work together rather than from one product viewed on its own.
The 2027 Clinical Lab Expo runs July 27–29 at McCormick Place in Chicago.
The booth should help laboratory buyers follow the major workflow stages and understand how the physical and digital components connect.
Not Sure Which Booth Size You Need?
Not every exhibitor knows whether a 10x20, 20x20, 20x30, or larger booth is the right fit. Circle Exhibit can help review your event goals, product display needs, demo areas, meeting space, storage, budget scope, and setup timeline before you choose a booth size.
Too Many Steps Weaken the Main Story
Hardware and Software Can Look Like Separate Products
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Map the Full Laboratory Process First
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When Modular Stations Are Enough
A Chicago trade show booth rental works well when the workflow relies on reusable walls, counters, screens, graphics, and freestanding technology that can be rearranged without changing the system.
When the Workflow Must Shape the Architecture
Custom fabrication becomes more useful when connected equipment zones, specialized housings, physical transitions, or the visitor path itself must be built into the exhibit.
Owned Technology Inside a Reusable Exhibit System
A hybrid program can combine owned robotics, analyzers, and software with reusable rental structure while reserving custom work for the interfaces that connect the system.
Show the final positions of computers, screens, and networked devices on the booth plan before technology service is installed.
Network connections, screens, devices, and software should be planned together because one missing connection can break the system story.
Structure, equipment, screens, graphics, and technology service should follow an installation order that preserves the workflow relationships established in the design.
Before opening, follow the booth from the first workflow stage through the last screen, device, and technical handoff to confirm that the system works as one presentation.
Flexible Rental Layouts for Laboratory Workflows
A modular rental booth can organize workflow stations, screens, graphics, and freestanding automation technology without locking the exhibit into one fixed architecture. It gives teams room to adjust the sequence as equipment and workflow requirements change.
Should every laboratory workflow stage be shown physically?
No. Keep the stages buyers need to understand and use screens, graphics, or specialist explanation for steps that add little value as physical displays.
When should a screen replace physical equipment in the booth story?
How many workflow stations should an ADLM booth use?
How should visitors move through a laboratory automation booth?
How can hardware and software look like one system?
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The main ADLM hub covers the broader buyer journey, exhibit goals, booth-size decisions, and event-level planning surrounding the automation workflow.
When one analyzer needs its own operating, viewing, and reset plan, the problem becomes a physical-equipment demo rather than a workflow-translation task.
A 20x30 guide helps test whether several workflow stages, screens, storage, and technical conversation can remain legible within one connected footprint.
Workflow graphics become useful when buyers need to see sequence, process relationships, technical labels, or system connections that physical equipment cannot explain alone.
Multi-device installation, fabrication, technology coordination, and McCormick Place setup can continue through the Chicago execution page once the workflow design is defined.
