Fashion, Apparel, Sourcing, Retail

MAGIC Show 2026

MAGIC Show 2026

MAGIC Show 2026

📍

Las Vegas

·

NV

·

US

🌆

Las Vegas Convention Center

📅

Feb 9, 2026

-

Feb 11, 2026

10x20 modular trade show booth with open layout and branded graphic walls
10x20 trade show booth featuring structured product display and demo area
10x20 exhibit booth with integrated meeting space and live demonstration setup

Related Exhibit Build Example · 10×20 Trade Show Booth

10x20 modular trade show booth with open layout and branded graphic walls
10x20 trade show booth featuring structured product display and demo area
10x20 exhibit booth with integrated meeting space and live demonstration setup

Related Exhibit Build Example · 10×20 Trade Show Booth

10x20 modular trade show booth with open layout and branded graphic walls
10x20 trade show booth featuring structured product display and demo area
10x20 exhibit booth with integrated meeting space and live demonstration setup

Related Exhibit Build Example · 10×20 Trade Show Booth

OVERVIEW

OVERVIEW

MAGIC Las Vegas is a major fashion trade show focused on trend-driven apparel, footwear, and accessories, bringing together brands and retail buyers for wholesale discovery and seasonal sourcing. Hosted in Las Vegas at the Las Vegas Convention Center (LVCC), the event supports brand showcases, product line previews, and buyer meetings across a fast-moving show floor built for quick visual comparison and rapid assortment decisions.

Exhibiting at MAGIC typically requires a showroom-style approach that balances visual merchandising with high-volume product browsing. Many booths rely on clean rack systems, dense SKU presentation, and brand-forward graphics to communicate collections fast—often supported by line sheets, lookbook visuals, and category signage. Because buyers move between appointments and open browsing, exhibitors benefit from clear zoning (apparel / footwear / accessories), back-of-house storage for samples and packaging, and a replenishment-friendly layout that keeps popular items accessible throughout the day.

For many fashion brands, a 10×20 trade show booth is a common footprint to combine garment racks, a strong brand wall, and a small meeting corner while maintaining an open browsing path. For brands that need consistent retail presentation and fast on-site setup, our graphics and brand presentation services help align booth visuals, messaging, and merchandising displays with LVCC workflows and show timelines. As a Las Vegas–based exhibit builder, Circle Exhibit supports MAGIC exhibitors with design, fabrication, and on-site execution—see our Las Vegas trade show booth builder page for local execution considerations such as union labor coordination and drayage/material handling planning.

MAGIC Las Vegas is a major fashion trade show focused on trend-driven apparel, footwear, and accessories, bringing together brands and retail buyers for wholesale discovery and seasonal sourcing. Hosted in Las Vegas at the Las Vegas Convention Center (LVCC), the event supports brand showcases, product line previews, and buyer meetings across a fast-moving show floor built for quick visual comparison and rapid assortment decisions.

Exhibiting at MAGIC typically requires a showroom-style approach that balances visual merchandising with high-volume product browsing. Many booths rely on clean rack systems, dense SKU presentation, and brand-forward graphics to communicate collections fast—often supported by line sheets, lookbook visuals, and category signage. Because buyers move between appointments and open browsing, exhibitors benefit from clear zoning (apparel / footwear / accessories), back-of-house storage for samples and packaging, and a replenishment-friendly layout that keeps popular items accessible throughout the day.

For many fashion brands, a 10×20 trade show booth is a common footprint to combine garment racks, a strong brand wall, and a small meeting corner while maintaining an open browsing path. For brands that need consistent retail presentation and fast on-site setup, our graphics and brand presentation services help align booth visuals, messaging, and merchandising displays with LVCC workflows and show timelines. As a Las Vegas–based exhibit builder, Circle Exhibit supports MAGIC exhibitors with design, fabrication, and on-site execution—see our Las Vegas trade show booth builder page for local execution considerations such as union labor coordination and drayage/material handling planning.

Event Facts

Event Facts

Trend-Driven Wholesale Fashion Trade Show
Trend-Driven Wholesale Fashion Trade Show
MAGIC Las Vegas connects fashion brands with retail buyers for wholesale discovery across apparel, footwear, and accessories.
MAGIC Las Vegas connects fashion brands with retail buyers for wholesale discovery across apparel, footwear, and accessories.
Las Vegas Convention Center Venue
Las Vegas Convention Center Venue
The event is hosted at the Las Vegas Convention Center (LVCC), with planning impacted by venue rules, move-in schedules, and material handling procedures.
The event is hosted at the Las Vegas Convention Center (LVCC), with planning impacted by venue rules, move-in schedules, and material handling procedures.
Showroom-Style Product Presentation
Showroom-Style Product Presentation
Exhibits commonly emphasize merchandising systems, sample management, and brand-forward graphics to support buyer browsing and appointments.
Exhibits commonly emphasize merchandising systems, sample management, and brand-forward graphics to support buyer browsing and appointments.

Exhibiting Challenges

Exhibiting Challenges

Challenges 1

High-Density Merchandising Without Visual Clutter

High-Density Merchandising Without Visual Clutter

Fashion exhibitors often display many SKUs across racks, shelving, and accessory walls; maintaining clean sightlines and intuitive browsing zones is essential for wholesale buyers.

Fashion exhibitors often display many SKUs across racks, shelving, and accessory walls; maintaining clean sightlines and intuitive browsing zones is essential for wholesale buyers.

Challenges 2

Fast Buyer Browsing and Appointment Flow

Fast Buyer Browsing and Appointment Flow

MAGIC visitors frequently move between scheduled meetings and open browsing, so booth layouts must support quick collection discovery, clear category signage, and efficient circulation.

MAGIC visitors frequently move between scheduled meetings and open browsing, so booth layouts must support quick collection discovery, clear category signage, and efficient circulation.

Challenges 3

Sample Storage and Back-of-House Organization

Sample Storage and Back-of-House Organization

Apparel and footwear brands handle frequent sample pulls, size runs, and replenishment; hidden storage planning and inventory control workflows are critical during peak hours.

Apparel and footwear brands handle frequent sample pulls, size runs, and replenishment; hidden storage planning and inventory control workflows are critical during peak hours.

Challenges 4

Brand Graphics That Read at Aisle Speed

Brand Graphics That Read at Aisle Speed

Because buyers scan many booths quickly, exhibitors need bold, accurate brand presentation—clean headers, collection messaging, and consistent visual language across displays.

Because buyers scan many booths quickly, exhibitors need bold, accurate brand presentation—clean headers, collection messaging, and consistent visual language across displays.

Challenges 5

Union Labor Coordination for Install and Dismantle

Union Labor Coordination for Install and Dismantle

At LVCC, installation activities can involve union labor scheduling for setup, electrical, and material handling, making sequencing and timing a key execution factor.

At LVCC, installation activities can involve union labor scheduling for setup, electrical, and material handling, making sequencing and timing a key execution factor.

Challenges 6

Freight Timing, Drayage, and Material Handling Constraints

Freight Timing, Drayage, and Material Handling Constraints

Merchandising fixtures, racks, and packaged inventory often move through drayage/material handling processes; late freight or mis-timed deliveries can disrupt setup windows.

Merchandising fixtures, racks, and packaged inventory often move through drayage/material handling processes; late freight or mis-timed deliveries can disrupt setup windows.

Preparation Steps

Preparation Steps

1

Define Collection Categories and Display Strategy

Confirm which apparel lines, footwear ranges, and accessories will be featured and how they should be zoned for buyer browsing and meetings.

Confirm which apparel lines, footwear ranges, and accessories will be featured and how they should be zoned for buyer browsing and meetings.

2

Design Layout for Merchandising and Appointment Flow

Design Layout for Merchandising and Appointment Flow

Develop a showroom-style layout with clear aisles, category headers, fitting/sample handling space if needed, and a clean front-of-booth presentation.

Develop a showroom-style layout with clear aisles, category headers, fitting/sample handling space if needed, and a clean front-of-booth presentation.

3

Finalize Graphics, Signage, and Brand Messaging

Finalize Graphics, Signage, and Brand Messaging

Prepare wall graphics, collection signage, and brand headers that communicate at a glance and remain consistent across racks, displays, and meeting areas.

Prepare wall graphics, collection signage, and brand headers that communicate at a glance and remain consistent across racks, displays, and meeting areas.

4

Plan Logistics, Storage, and Show-Day Operations

Plan Logistics, Storage, and Show-Day Operations

Coordinate shipping schedules, drayage timing, storage needs for samples and packaging, and daily replenishment workflows to keep displays consistent.

Coordinate shipping schedules, drayage timing, storage needs for samples and packaging, and daily replenishment workflows to keep displays consistent.

Local Execution Notes

Local Execution Notes

LVCC Union Labor and Scheduling Considerations

LVCC Union Labor and Scheduling Considerations

Setup and dismantle at LVCC may require union labor coordination and venue scheduling, affecting installation sequencing and labor timing.

Drayage and Material Handling for Fixtures and Inventory

Drayage and Material Handling for Fixtures and Inventory

Racks, shelving, graphic crates, and packaged inventory often go through drayage/material handling processes—advance planning helps reduce move-in risk.

Local Staging for Replenishment and Storage

Local Staging for Replenishment and Storage

Fashion booths benefit from local staging and organized back-of-house workflows to support restocking, sample rotation, and consistent merchandising throughout show days.

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

What booth setups are common at MAGIC Las Vegas?
Common setups include showroom-style spaces that support rack merchandising, sample browsing, and quick line reviews—often with apparel racks, shelving walls, fitting/preview mirrors, and a small meeting table. If you’re presenting multiple collections, design the booth so key categories (e.g., outerwear, basics, accessories) are visible from the aisle while deeper SKUs stay organized inside.
How should brands plan for product volume and samples at MAGIC?
Plan for product volume the way a temporary showroom would: allocate hidden storage for garment bags, size runs, lookbooks, and restock cartons, and keep a clear “back-of-house” path so staff can replenish racks without blocking buyers. For selling conversations, prepare physical selling tools—line sheets, MOQ notes, color cards, and QR lookbook links—so buyers can confirm details while handling samples.
What logistics factors matter most for MAGIC exhibitors at LVCC?
At Las Vegas Convention Center, logistics efficiency matters because exhibitors often ship boxes of apparel samples, garment racks, hangers, and printed catalogs. Confirm drayage timing early, label cartons by install sequence (racks first, then mirrors/shelving, then signage), and keep a plan for daily restock so the booth stays tidy during peak walk-through traffic.
What booth setups are common at MAGIC Las Vegas?

Common setups include showroom-style spaces that support rack merchandising, sample browsing, and quick line reviews—often with apparel racks, shelving walls, fitting/preview mirrors, and a small meeting table. If you’re presenting multiple collections, design the booth so key categories (e.g., outerwear, basics, accessories) are visible from the aisle while deeper SKUs stay organized inside.

How should brands plan for product volume and samples at MAGIC?

Plan for product volume the way a temporary showroom would: allocate hidden storage for garment bags, size runs, lookbooks, and restock cartons, and keep a clear “back-of-house” path so staff can replenish racks without blocking buyers. For selling conversations, prepare physical selling tools—line sheets, MOQ notes, color cards, and QR lookbook links—so buyers can confirm details while handling samples.

What logistics factors matter most for MAGIC exhibitors at LVCC?

At Las Vegas Convention Center, logistics efficiency matters because exhibitors often ship boxes of apparel samples, garment racks, hangers, and printed catalogs. Confirm drayage timing early, label cartons by install sequence (racks first, then mirrors/shelving, then signage), and keep a plan for daily restock so the booth stays tidy during peak walk-through traffic.

What booth setups are common at MAGIC Las Vegas?
Common setups include showroom-style spaces that support rack merchandising, sample browsing, and quick line reviews—often with apparel racks, shelving walls, fitting/preview mirrors, and a small meeting table. If you’re presenting multiple collections, design the booth so key categories (e.g., outerwear, basics, accessories) are visible from the aisle while deeper SKUs stay organized inside.
How should brands plan for product volume and samples at MAGIC?
Plan for product volume the way a temporary showroom would: allocate hidden storage for garment bags, size runs, lookbooks, and restock cartons, and keep a clear “back-of-house” path so staff can replenish racks without blocking buyers. For selling conversations, prepare physical selling tools—line sheets, MOQ notes, color cards, and QR lookbook links—so buyers can confirm details while handling samples.
What logistics factors matter most for MAGIC exhibitors at LVCC?
At Las Vegas Convention Center, logistics efficiency matters because exhibitors often ship boxes of apparel samples, garment racks, hangers, and printed catalogs. Confirm drayage timing early, label cartons by install sequence (racks first, then mirrors/shelving, then signage), and keep a plan for daily restock so the booth stays tidy during peak walk-through traffic.
Licensing Expo 2026
MAGIC

MAGIC Show

Event Time

Feb 9, 2026

-

Feb 11, 2026

Venue

Las Vegas Convention Center

Organizer

Informa Markets

Exhibitor Scale

Large-scale industry exhibition

Audience Type

Fashion brands, buyers, sourcing professionals

Typical Booth Size

20x20, 20x30, 40x40

Related Case Studies

Related Case Studies

Related Case Studies