Licensing Expo is a global licensing trade show where brand owners, licensors, retailers, and licensees meet to develop partnerships around intellectual property (IP), character licensing, and consumer product merchandising. Exhibitors often bring licensed character assets, product samples, packaging mockups, style guides, and brand lookbooks—making booth planning less about “product demos” and more about brand storytelling and controlled conversations.

Held at Mandalay Bay Convention Center (Las Vegas), Licensing Expo has a distinct execution profile: meeting-dense schedules, frequent private discussions, and high reliance on clear brand presentation (logo systems, graphics, product walls, and sample displays). Many booths also need flexible spaces for buyer meetings, retailer conversations, and category-specific merchandising across apparel, toys, beauty, home goods, food & beverage, and entertainment properties.

For exhibitors, the key is building a booth that supports two tracks at once: open visibility for attracting qualified partners and a semi-private meeting flow for licensing negotiations and NDA-style discussions. For many licensing brands, a 20×20 trade show booth is a common footprint to balance a strong brand wall, sample/portfolio display, and two-to-three meeting touchpoints without crowding the aisle.

Circle Exhibit supports Licensing Expo exhibitors with design, build, and on-site execution aligned to Mandalay Bay operations—including material handling (drayage), union labor coordination, and compressed move-in schedules. If you’re planning brand-first graphics, packaging storytelling, and clear category navigation, start with our graphics & brand presentation workflow, and use this Las Vegas local execution reference to align logistics and onsite requirements early.