InfoComm Booth Planning

InfoComm brings pro AV manufacturers, conferencing and collaboration providers, digital signage companies, broadcast AV teams, and enterprise technology exhibitors to the Las Vegas Convention Center for a show built around integrated system demos, technical comparison, and real buyer evaluation. At this event, working with a Las Vegas trade show booth builder matters because the booth has to do more than create visual impact from the aisle. It needs to help buyers understand how audio, video, control, collaboration, and IT systems fit together in real environments without making the presentation feel like a wall of disconnected hardware.

What makes InfoComm different is the show-floor rhythm. AVIXA says the 2026 event is organized around “Work” and “Play,” with exhibits in Central and North Hall and education in the West Hall Meeting Rooms, so attendees are moving between conferencing, digital signage, enterprise IT, broadcast AV, lighting, staging, and live event technologies with very little patience for messy layouts or unclear category stories. For many exhibitors, a 20x30 trade show booth is the right footprint because it gives enough room for display walls, demo stations, branded system graphics, and a focused buyer conversation area without making the space feel blocked or overly dense.

Execution at InfoComm is driven by sightlines, screen flow, cable discipline, and keeping multiple live technologies readable at once. The booth has to support active demos without turning chaotic, and it has to make integrated AV feel practical instead of overexplained. Strong graphics and brand presentation helps structure product groups, clarify system applications, and keep the booth easy to scan after attendees have already walked through dozens of pro AV, broadcast, and collaboration displays in the same day.