Vacation Rental Management, Hospitality, Short-Term Rentals
VRMA 26 Nashville
VRMA 26 Nashville
VRMA 26 Nashville
📍
Nashville
·
TN
·
US
🌆
Music City Center
📅
Oct 4, 2026
-
Oct 6, 2026



Streamline – 20×20 Island Booth for Vacation Rental Tech at VRMA
OVERVIEW
OVERVIEW
VRMA (Vacation Rental Management Association) is a leading conference and expo for the short-term rental industry, bringing together property managers, STR operators, and vendors that support vacation rental operations. Exhibitors commonly include PMS and channel manager platforms, guest messaging and automation tools, smart lock/access control providers, dynamic pricing and revenue management software, housekeeping and maintenance systems, and owner reporting solutions—so the booth floor is built around workflow demos and business meetings, not physical product staging.
VRMA expo booths are typically “screen-first” and process-driven. The most effective layouts combine a clear story wall (what problem you solve for properties and listings), two-to-three demo touchpoints (monitor stations, laptop bars, or QR lead capture), and a consultation corner for owner/operator discussions. Because attendees are evaluating software during short breaks between sessions, the execution goal is speed and clarity: readable messaging from the aisle, structured demo flow, clean cable management, and a setup that keeps conversations moving without blocking traffic.
For many vendors, a 10×20 trade show booth is a practical footprint to support a branded backdrop, multiple demo stations, and a small meeting area—while keeping equipment secure and easy to reset between traffic waves. If your booth relies on crisp UI storytelling, product positioning, and brand system consistency, reference our Graphics & Brand Presentation workflow to keep visuals legible across monitors, walls, and printed materials. For move-in timing, material handling, and labor coordination planning, use our Las Vegas trade show booth builder page as a local execution reference for how we sequence shows when schedules are tight.
VRMA (Vacation Rental Management Association) is a leading conference and expo for the short-term rental industry, bringing together property managers, STR operators, and vendors that support vacation rental operations. Exhibitors commonly include PMS and channel manager platforms, guest messaging and automation tools, smart lock/access control providers, dynamic pricing and revenue management software, housekeeping and maintenance systems, and owner reporting solutions—so the booth floor is built around workflow demos and business meetings, not physical product staging.
VRMA expo booths are typically “screen-first” and process-driven. The most effective layouts combine a clear story wall (what problem you solve for properties and listings), two-to-three demo touchpoints (monitor stations, laptop bars, or QR lead capture), and a consultation corner for owner/operator discussions. Because attendees are evaluating software during short breaks between sessions, the execution goal is speed and clarity: readable messaging from the aisle, structured demo flow, clean cable management, and a setup that keeps conversations moving without blocking traffic.
For many vendors, a 10×20 trade show booth is a practical footprint to support a branded backdrop, multiple demo stations, and a small meeting area—while keeping equipment secure and easy to reset between traffic waves. If your booth relies on crisp UI storytelling, product positioning, and brand system consistency, reference our Graphics & Brand Presentation workflow to keep visuals legible across monitors, walls, and printed materials. For move-in timing, material handling, and labor coordination planning, use our Las Vegas trade show booth builder page as a local execution reference for how we sequence shows when schedules are tight.
Event Facts
Event Facts
Event Focus
Event Focus
Short-term rental property management and vacation rental operations, with heavy emphasis on software platforms, service providers, and workflow optimization.
Short-term rental property management and vacation rental operations, with heavy emphasis on software platforms, service providers, and workflow optimization.
Typical Exhibit Format
Typical Exhibit Format
Meeting-driven booths with screen-based demos: PMS/channel manager walkthroughs, guest messaging automation, pricing dashboards, access control integrations, and reporting tools.
Meeting-driven booths with screen-based demos: PMS/channel manager walkthroughs, guest messaging automation, pricing dashboards, access control integrations, and reporting tools.
Buying Intent on Floor
Buying Intent on Floor
Operators compare vendors quickly and book follow-up calls on-site, so clear value messaging + fast demo flow often matters more than complex structures.
Operators compare vendors quickly and book follow-up calls on-site, so clear value messaging + fast demo flow often matters more than complex structures.
Exhibiting Challenges
Exhibiting Challenges
Challenges 1
Workflow Demo Clarity Under Time Pressure
Workflow Demo Clarity Under Time Pressure
Attendees move between sessions and booth visits in short windows, so your demo must start fast (clear “what you do” message + a 60–90 second walkthrough).
Attendees move between sessions and booth visits in short windows, so your demo must start fast (clear “what you do” message + a 60–90 second walkthrough).
Challenges 2
“Screen-First” Booth Execution
“Screen-First” Booth Execution
Multiple monitors and laptop stations require reliable power planning, tidy cable routing, and secure mounting so the booth looks professional and runs without interruptions.
Multiple monitors and laptop stations require reliable power planning, tidy cable routing, and secure mounting so the booth looks professional and runs without interruptions.
Challenges 3
Lead Capture That Doesn’t Stall the Aisle (VRMA-specific)
Lead Capture That Doesn’t Stall the Aisle (VRMA-specific)
Operators want quick QR scans, badge scans, and calendar booking without a line forming—your layout must separate “demo” from “data capture.”
Operators want quick QR scans, badge scans, and calendar booking without a line forming—your layout must separate “demo” from “data capture.”
Challenges 4
Role-Based Conversations at One Booth (VRMA-specific)
Role-Based Conversations at One Booth (VRMA-specific)
Property managers, operations leads, revenue managers, and guest experience teams ask different questions—your messaging needs clear role paths (ops / revenue / guest comms / owner).
Property managers, operations leads, revenue managers, and guest experience teams ask different questions—your messaging needs clear role paths (ops / revenue / guest comms / owner).
Challenges 5
Trust Signals for High-Stakes Operations (VRMA-specific)
Trust Signals for High-Stakes Operations (VRMA-specific)
Because vendors impact properties and listings, buyers look for proof around uptime, integrations (PMS/channel manager), and security—your booth must present credibility clearly.
Because vendors impact properties and listings, buyers look for proof around uptime, integrations (PMS/channel manager), and security—your booth must present credibility clearly.
Challenges 6
Quiet Meeting Space Inside a Busy Expo
Quiet Meeting Space Inside a Busy Expo
Even smaller footprints need semi-private discussions for partnership talks, pricing models, and implementation timelines without interrupting demos.
Even smaller footprints need semi-private discussions for partnership talks, pricing models, and implementation timelines without interrupting demos.
Preparation Steps
Preparation Steps
1
Define the Demo Path
Pick one core workflow (e.g., booking → messaging → access → review) and design a short, repeatable walkthrough that can run all day.
Pick one core workflow (e.g., booking → messaging → access → review) and design a short, repeatable walkthrough that can run all day.
2
Build a Screen + Messaging Plan
Build a Screen + Messaging Plan
Map what goes on wall graphics vs. monitor content vs. handouts, so the story reads from 10 feet away and the demo supports it.
Map what goes on wall graphics vs. monitor content vs. handouts, so the story reads from 10 feet away and the demo supports it.
3
Lock Equipment & Cable Strategy Early
Lock Equipment & Cable Strategy Early
Confirm monitor count, mounting approach, power drops, and cable routing so setup is fast and clean during move-in.
Confirm monitor count, mounting approach, power drops, and cable routing so setup is fast and clean during move-in.
4
Rehearse the “Booth Rhythm”
Rehearse the “Booth Rhythm”
Practice a high-traffic mode (quick demos + scans) and a meeting mode (seated consults + deeper discovery) so your team can switch smoothly.
Practice a high-traffic mode (quick demos + scans) and a meeting mode (seated consults + deeper discovery) so your team can switch smoothly.
Local Execution Notes
Local Execution Notes
Expo Timing and Reset Cycles
Expo Timing and Reset Cycles
Plan for traffic spikes between sessions; keep a reset routine for demo stations, charging, and collateral so the booth stays “show-ready.”
Material Handling + Shipping Practicalities
Material Handling + Shipping Practicalities
Use casework/monitor crates designed for fast unpack and quick identification; label by station (“Demo 1 / Demo 2 / Lead Capture”) to speed install sequencing.
On-Site Coordination for Screen-Based Booths
On-Site Coordination for Screen-Based Booths
Assign one person to manage power, cables, and monitor readiness so demos don’t get delayed during peak hours.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What booth size is common for VRMA exhibitors?

A 10×20 booth is common for VRMA vendors because it supports two-to-three demo stations plus a small meeting corner while keeping aisle flow open for property manager conversations.
What should we prioritize for a software-focused VRMA booth?

Prioritize a clear workflow story for properties and listings (PMS + channel manager context), readable graphics, and a fast demo path—so an operator can understand value within one short walkthrough.
How do we handle lead capture without creating a line?

Separate “demo” and “capture”: place QR/badge scan at the edge of the booth, keep a quick booking option for follow-ups, and ensure your team can capture key details (property count, markets, PMS) without blocking the aisle.
What booth size is common for VRMA exhibitors?

A 10×20 booth is common for VRMA vendors because it supports two-to-three demo stations plus a small meeting corner while keeping aisle flow open for property manager conversations.
What should we prioritize for a software-focused VRMA booth?

Prioritize a clear workflow story for properties and listings (PMS + channel manager context), readable graphics, and a fast demo path—so an operator can understand value within one short walkthrough.
How do we handle lead capture without creating a line?

Separate “demo” and “capture”: place QR/badge scan at the edge of the booth, keep a quick booking option for follow-ups, and ensure your team can capture key details (property count, markets, PMS) without blocking the aisle.
What booth size is common for VRMA exhibitors?

A 10×20 booth is common for VRMA vendors because it supports two-to-three demo stations plus a small meeting corner while keeping aisle flow open for property manager conversations.
What should we prioritize for a software-focused VRMA booth?

Prioritize a clear workflow story for properties and listings (PMS + channel manager context), readable graphics, and a fast demo path—so an operator can understand value within one short walkthrough.
How do we handle lead capture without creating a line?

Separate “demo” and “capture”: place QR/badge scan at the edge of the booth, keep a quick booking option for follow-ups, and ensure your team can capture key details (property count, markets, PMS) without blocking the aisle.

VRMA
VRMA 26 Nashville
Event Time
Oct 4, 2026
-
Oct 6, 2026
Venue
Music City Center
Organizer
Vacation Rental Management Association (VRMA)
Exhibitor Scale
Small to Mid-scale Conference Expo
Audience Type
Property managers, owners, hospitality tech providers
Typical Booth Size
10x10, 10x20, limited 20x20
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