ResMan presented a high-visibility island booth at NAA Apartmentalize 2024 in Philadelphia (Pennsylvania Convention Center), designed for continuous product demos, scheduled meetings, and brand storytelling across multiple touchpoints. The layout focused on clean sightlines, clear wayfinding, and repeatable demo positions—so staff could handle peak traffic without bottlenecks while keeping conversations private where needed.
For a big-footprint island, execution reliability comes from planning drayage timing, crate labeling, and install sequencing before move-in. Our logistics & pre-show coordination workflow helps align freight arrival, material handling, and a union-ready install plan.
If you’re targeting a similar scale, the 30x40 trade show booth size guide breaks down the practical implications—rigging coordination, electrical planning, and on-site sequencing.
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Challenge
Apartmentalize traffic patterns are bursty: attendees arrive in waves between sessions, and a software booth must support both quick scans (walk-bys) and deep demos (scheduled conversations). ResMan needed a large footprint that could:
keep the brand readable from multiple aisles,
support several demo conversations at once without audio and people-flow conflicts, and
remain installation-safe and predictable under venue constraints—especially when overhead elements, power drops, AV, and material handling must be coordinated precisely.
The core challenge wasn’t “making it big.” It was making a large space operate smoothly—where the booth’s geometry, cable routing, crate sequencing, and install plan all reinforce one goal: a clean opening minute on show day.
Design vs. On-site Execution
We engineered the booth as a set of repeatable, install-efficient components: portal-style frames that define walk-in entries, clean graphic surfaces that stay readable under hall lighting, and modular counters that anchor demos without creating choke points. Instead of relying on last-minute “fixes,” we planned the build around execution constraints typical of large convention installs:
Rigging & overhead planning: tall branding elements and suspended features require early coordination for weight limits, pick points, and timing windows.
Electrical + AV readiness: demo-heavy booths need predictable power and clean cable management so screens and devices can run continuously without clutter.
Material handling & sequencing: large booths are won or lost by the order crates land, what opens first, and how fast critical-path pieces go up.
The result is a big island that reads clearly at distance, stays navigable at peak traffic, and installs in a controlled sequence that protects schedule and finish quality.
This project was also featured in our portfolio gallery, showcasing real show-floor visuals and exhibit highlights from the event.
View the ResMan booth at NAA 2024 project gallery for on-site photos and visual references.
Welcome + Lead Capture Counter
A front-facing counter positioned for fast greetings and badge scans, creating a clear “first stop” that prevents demo areas from being interrupted by basic questions.
Multi-Station Product Demos
Multiple demo positions distributed across the footprint to avoid crowding, with screens placed to stay visible while preserving circulation lanes.
Meeting Lounge + Conversation Buffer
A seating zone that supports scheduled meetings and longer conversations, positioned away from main entrances to reduce noise and walk-by interruptions.
Brand Story Wall / Tall Visibility Element
A large graphic surface (and/or vertical branding feature) designed to be readable from multiple aisles, reinforcing recognition and directing foot traffic into the booth.
Crate sequencing aligned to install critical path
Union-ready coordination mindset
Clean show-floor finish under hall lighting
AV + power details treated as part of the build
Fast, controlled dismantle planning
Outcome
Multiple demo touchpoints and defined entry logic reduced crowding and kept staff from “triaging” traffic in the aisles.
Install sequencing emphasized critical-path components first, helping the booth reach functional demo status early.
Large-format branding and tall readable surfaces improved recognition and made it easier for attendees to locate the booth.
AV placement and cable planning reduced show-floor clutter and supported continuous product demonstrations.
For a large island, the “design” is only half of performance. The other half is an execution system: how the booth ships, how it lands at the dock, how pieces are labeled, and how the crew’s time is protected by readiness. When overhead elements, AV, and multiple zones are involved, small sequencing mistakes amplify quickly—turning a big booth into a big scramble.
Practical takeaway: if you want a large footprint to feel effortless, design the visitor journey and the install journey together. The best big booths are the ones where logistics, union workflow, and on-site constraints are already solved on paper before the first crate opens.
Quick Q&A
Q: What breaks most “big booth” installs?
A: Missing sequencing—when critical-path components (structure, power, AV-ready surfaces) are delayed by crates opening in the wrong order.
Q: What’s the most overlooked detail for demo-heavy booths?
A: Cable routing and device placement; if it’s not planned, the booth becomes visually noisy and demos become fragile.
