For Automate 2025, Taiwan Excellence needed a compact 10×10 footprint that could still function like a mini pavilion—supporting live robot-arm demos, quick product discovery across multiple Taiwanese brands, and clear “Taiwan Excellence” recognition from the aisle. Circle Exhibit delivered a clean, high-impact build with a framed entry, illuminated vertical branding, and a demo-first counter layout—planned for fast install and reliable show-floor operation.
💼
Client：
📅
Year/Exhibition：
📍
Location：
📐
Size：
🏢
Industry：
Challenge
Taiwan Excellence’s booth had to communicate “country program + robotics innovation” immediately, while also supporting hands-on demos and multiple brand touchpoints—all inside a 10×10. The space needed:
A strong “Taiwan Excellence” identity readable from multiple aisles (height + lighting)
A compact demo layout that keeps robot-arm activity safe while inviting engagement
A clean way to present multiple partner brands (logos, product stations, AIoT messaging) without visual overload
Practical cable routing and power planning for screens, lighting, and demo hardware
Fast on-site execution decisions that reduce rework (alignment, lighting tests, and counter positioning)
Design vs. On-site Execution
We treated the 10×10 like a “micro experience center”: a framed entry draws visitors in, an illuminated vertical tower establishes authority, and demo counters create predictable interaction points for robotics and AIoT conversations. To keep on-site work smooth, we planned screen placement, counter power access, and cable paths early—so installation teams could execute quickly without last-minute reroutes. The final result is compact but structured: strong branding from distance, clear demo zones up close, and a layout that supports real technical discussions.
Framed Entry + Ceiling Feature for “Pavilion” Presence
A defined entry frame and overhead ceiling detail create a clear threshold—making the booth feel bigger than a typical 10×10 and helping visitors immediately understand where to enter and engage.
Illuminated Vertical Tower: “Robots Zone” Landmark
The lightbox-style vertical tower functions as a beacon for the robotics demo area, improving wayfinding and giving the booth height—crucial for aisle visibility in a crowded automation hall.
Demo-First Counter Layout for Robot Arms + AIoT Hardware
Perimeter counters create multiple “hands-on” touchpoints for robot arms, controllers, sensors, and AIoT devices—while keeping the center area open so staff can demo and explain workflows without bottlenecks.
High-Impact Backwall Graphics + Multi-Brand Storytelling
A bold backwall graphic delivers a fast message (“automation/robotics innovation”) while adjacent brand logos and stations support deeper technical conversations around components, integration, and smart manufacturing use cases.
Make “Taiwan Excellence” readable in seconds
Keep robot demos safe without blocking engagement
Support multi-brand discovery without visual overload
Reduce install friction for power, lighting, and AV
Create a real conversation zone in a 10×10
Outcome
The illuminated tower and overhead signage improved recognition from multiple aisles, giving the 10×10 a pavilion-like presence.
Counter-based stations supported robot arm and AIoT hardware demos with predictable spacing, making live explanation easier and safer.
Perimeter touchpoints reduced congestion and kept the center open—so conversations didn’t block the aisle.
Structured logo placement + a strong backwall graphic helped visitors understand “program + partners” quickly, then explore details at each station.
For compact automation booths, the goal isn’t “add more”—it’s “organize the story.” Taiwan Excellence needed a 10×10 that could still represent a program, multiple brands, and real robotics demos. We focused on three layers: (1) instant identity from the aisle (height + lighting), (2) structured discovery at the edge (counter stations), and (3) reliable execution (power, cables, and demo spacing planned early). That’s how a small footprint performs like a mini pavilion.
FAQ (5 Q&As)
Q1: Can a 10×10 booth support live robot-arm demos at Automate?
answer: Yes—if the demo is positioned at a controlled edge with clear spacing. Planning the robot arm footprint, safe viewing distance, and cable routing matters more than increasing size.
Q2: How do you keep robotics demos safe without building walls?
answer: Use counter-based demo stations, defined “operator side” positions, and predictable audience edges—so the robot arm, controller, and safety boundary stay clear while sightlines remain open.
Q3: What should be prioritized for power and cabling in a robotics + AIoT booth?
answer: Plan dedicated power access for robot controllers, monitors, and lighting; define cable paths under counters; and avoid last-minute reroutes that can create trip hazards around demo hardware.
Q4: How do you present multiple brands in one small booth without confusion?
answer: Group partner logos and stations by use case (robotics, sensors, controllers, AIoT modules) and keep headings short—so visitors can scan, then ask about specific components like PLCs, HMIs, servos, or vision devices.
Q5: What layout works best for technical conversations in a 10×10?
answer: A perimeter “stations” layout with an open center is ideal. It supports demos at the edges and keeps a clear standing area for explaining integration workflows and system architecture.
