Identify Where Each Result Came From
Create a source inventory for the reports, charts, photographs, and samples you are considering. Note the question each item can help answer and its actual origin, including whether a sample was collected during the work or prepared only for display.
Material | Keep it connected to | Question it can help answer |
|---|---|---|
Pilot report or chart | The original pilot report and the reference for any extracted figure | What was observed in this pilot? |
Full-scale operating chart | The installation reference and underlying operating record | What does this installation’s record show for the period covered? |
Water sample | Its collection record, or a description identifying it as a prepared display sample | Where did this sample come from, and how does it relate to the displayed result? |
Retain the source reference whenever a chart is extracted, an image is cropped, or a sample label is written. If materials come from different trials, installations, or periods, note that separation in the inventory before grouping them in the presentation.
Keep each finding tied to its own feed, recorded period, and reporting basis so separate records are not mistaken for a matched performance comparison.
Choose the Result That Fits the Buyer’s Application
Suppose a buyer evaluating cooling-tower makeup water asks what has been measured when treating feed similar to their own. The exhibitor has a pilot turbidity record for that application, supported by feed and test details, and a full-scale chart for another reuse application. In this hypothetical case, the pilot finding is the better opening because its documented feed and intended use are closer to the buyer’s question.
Use that finding on the main display and make the original report available for technical review. The full-scale chart can support a discussion of its own installation, with samples included where their documented origin adds useful context. If the pilot record supports less than the proposed headline, narrow the statement to what it documents and record the remaining application questions for discussion. A result from an unrelated project cannot supply the missing evidence.
Keep Essential Conditions Beside the Result
A visitor who photographs the main graphic should be able to tell what was measured without taking away the full report. For the pilot finding in this example, include:
Feed source and relevant characteristics: The water treated and the documented characteristics that matter to interpreting this finding.
Treatment scale and recorded period: The reported pilot scale and the period covered by the result.
Metric and reporting basis: The measure and units, with a clear distinction between a single reading, an average, a range, or another reported value. For a percentage, identify what is being compared.
Conditions that qualify the finding: Any operating condition or exclusion whose omission would make the result appear broader than the record supports.
Add a short source reference so the supporting record can be found. Full methods and extended operating logs can stay in the report unless a detail is essential to interpreting the displayed figure.
Show Two Results Without Blurring Their Context
For the selected application, suppose the exhibitor has a 10-day pilot record for pretreated industrial wastewater and a six-month full-scale record from an installation treating municipal effluent for another reuse application. The following figures and periods are hypothetical and do not describe real projects. Without their context, the display might read:
“Pilot and full-scale turbidity results: 0.7 NTU and 0.4–1.8 NTU.”
Separate the records so visitors can see that one figure is a mean and the other a range, drawn from different feeds and periods:
Pilot result: “Mean turbidity of 0.7 NTU during a 10-day pilot trial using pretreated industrial wastewater for a cooling-tower makeup application.”
Separate full-scale record: “Recorded turbidity range of 0.4–1.8 NTU over six months at an installation treating municipal effluent for a different reuse application.”
Keep the pilot finding as the lead result, with the full-scale record available for questions about that installation. The feeds, periods, and reporting bases differ, so these records do not support a direct performance comparison or establish that the pilot outcome was reproduced at full scale. Neither statement establishes suitability for the buyer’s proposed project.
Carry those distinctions into the production copy:
Main panel: The pilot mean, its 10-day trial period, the feed description, and a pilot source reference.
Full-scale chart caption: The recorded range, six-month period, municipal-effluent feed, and separate installation reference.
Technical material: The underlying records, methods, further operating conditions, and explanation available for project discussions.
Give the graphics team approved wording and source notes for the main panel, chart captions, and sample labels before production.
Agree on the Figures Before Graphics Production
Before production, collect the final display copy and its supporting records in one brief. Resolve any open point that could change the meaning of the result before releasing the affected artwork.
Include:
Selected finding: The main result and the application question it addresses.
Approved copy: The headline, result statement, and explanatory wording confirmed by the technical team.
Source notes: The references and conditions that must remain attached to the result.
Material relationships: Which charts and samples belong together, and which represent separate records.
Content placement: The division between main-panel text, captions, labels, and detailed technical material.
Pending changes: The owner of each unresolved item and the production asset it affects.
Give this brief to the team preparing your booth graphics, with the agreed statements and source notes ready to use in the artwork. If booth size or the rental-versus-custom choice remains open, review the WEFTEC booth planning guide before committing the content to specific walls or screens.
FAQ
Can pilot results lead a WEFTEC presentation when full-scale data is unavailable?
Yes. Build the presentation around a question the pilot records can answer, identify the work as a pilot, and retain the relevant conditions. Explain which questions about the proposed full-scale application remain unresolved.
Can a water sample and a performance figure come from different projects?
Yes. Identify each source separately and state that they come from different projects. Their placement and captions should make clear that the figure is not a measurement of that sample.
How can we cite a result if the project name cannot be disclosed?
Use an approved anonymized project reference and retain the information needed to interpret the result. Keep the underlying source record traceable internally, and confirm which supporting details may be shared during technical discussions.
