For The Battery Show 2024 in Detroit, SCANTECH needed a 20×40 environment that could explain complex battery-line measurement at a glance—without overwhelming first-time visitors. We delivered a clean, high-contrast booth anchored by a luminous portal entry, “Battery Gigafactory” storytelling graphics, and product demo counters designed for structured conversations around online measurement and control.
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Challenge
Battery manufacturing visitors often arrive with different levels of technical familiarity. SCANTECH needed a booth that could immediately frame what they do (measurement systems for key battery-line processes) while keeping the space open, navigable, and conversation-ready. The layout also had to support multiple demo counters and wall media without creating visual clutter or dead corners in a 20×40 footprint.
Design vs. On-site Execution
We built the booth around a simple idea: visitors should feel like they’re stepping into a mini “Battery Gigafactory” story wall, then moving naturally toward hands-on counters and a media-led explanation of SCANTECH’s measurement applications. A bright portal entry creates a clear “front door,” while dark matte wall finishes keep attention on the content—process graphics, screens, and product zones—so complex topics stay readable in a busy show hall.
This project was also featured in our portfolio gallery, showcasing real show-floor visuals and exhibit highlights from the event.
View the SCANTECH booth at The Battery Show 2024 Detroit project gallery for on-site photos and visual references.
Luminous Portal Entry (High-Visibility Frame)
A bold, illuminated entry frame establishes instant visibility from the aisle and signals where to start. It also creates a “threshold moment” that slows traffic just enough for the brand and message to register.
“Battery Gigafactory” Story Wall
Large-format graphics translate battery-line processes into a single, readable wall narrative, supporting conversations around coating, calendering, slitting, and downstream quality control—without requiring a long technical pitch up front.
Online Measurement & Control Media Zone
A central screen zone anchors the booth’s technical credibility, giving SCANTECH a place to explain measurement scenarios with motion visuals while keeping the counters free for product-focused discussion.
Demo Counters for Device-Level Conversation
Multiple counters are positioned to host parallel conversations—ideal for quick explanations of measurement applications, sample review, and deeper technical Q&A—without crowding the central walkway.
On-site Highlights
Clean sightlines, protected demo surfaces, and an entry-to-story-to-counter flow helped the booth stay organized during peak traffic periods, while the high-contrast finishes kept key messages legible under trade show lighting.
Portal-First Wayfinding
High-Contrast Technical Readability
Gigafactory Narrative Compression
Conversation-Ready Counter Layout
Media + Graphics Reinforcement Loop
Outcome
Luminous portal entry + overhead branding made the booth readable from multiple approach angles, helping visitors identify the space and entry point quickly in a busy hall.
The “Battery Gigafactory” wall condensed coating / calendering / slitting context into a single visual narrative, so visitors could understand where measurement fits before deeper discussion.
Counters and seating zones supported parallel demos and meetings without blocking the central walkway, keeping traffic moving while protecting staff-to-visitor interaction quality.
High-contrast finishes, clean typography, and coordinated media placement kept SCANTECH’s message consistent across entry, story wall, and demo areas under show-floor lighting.
From the Lead Designer:
“Battery manufacturing is technical by nature, so the booth can’t rely on decoration to do the work. We focused on clarity—an obvious entry, a single narrative wall, and counters placed for real conversations—so SCANTECH could explain measurement applications without fighting the noise of the show floor.”
FAQ
Q: How do you explain battery-line measurement quickly to first-time visitors?
A: We use a “gigafactory walkthrough” wall that references real line steps—like anode/cathode coating, calendering, and slitting—so visitors can map SCANTECH’s measurement systems to familiar production stages.
Q: Why does a portal entry matter for an industrial technology booth?
A: In a hall full of machinery and large structures, a bright portal creates a clear starting point. It helps visitors find the booth, enter confidently, and move toward the process graphics and measurement demo counters.Q: What makes the wall graphics more effective than text-heavy panels?
A: Battery production topics are easier to grasp when shown as a process map. A large-format diagram can show how measurement supports line control and quality checkpoints without requiring long paragraphs.Q: How do you keep demo areas organized when equipment is on display?
A: We plan counter spacing and staging so staff can demonstrate devices and discuss applications while keeping the main path open—useful when multiple visitors want to talk about online measurement and control at the same time.Q: What’s the benefit of combining screens with printed diagrams?
A: The printed diagram gives the “where in the process” context, while the screen can show “what it looks like in operation”—helpful when discussing measurement scenarios on coating or calender lines.
