1. IBIE as a Consumer Window

The International Baking Industry Expo (IBIE 25) is not only a showcase of technology and equipment but also a mirror of consumer demand. With over 25,000 attendees and 1,000 exhibitors, IBIE is where consumer trends meet retail innovation.

2. Consumer Trends

• Health-Driven Demand: Low-sugar, gluten-free, plant-based products are booming.

• Diverse Consumption Scenes: From coffee shops to convenience stores, baked goods are everywhere.

• Experience-Centered Buying: Shoppers want immersive bakery experiences and interactive engagement.

3. Retail Opportunities

• Experiential Retail Spaces: Mini cafés and bakery-style booths demonstrate retail potential.

• Omnichannel Integration: Linking e-commerce and offline experiences.

• Sustainability: Eco-friendly packaging as a competitive edge.

4. Booth as a Retail Catalyst

A well-planned booth can become a consumer research lab:

• Tasting zones simulate customer experience.

• Data dashboards highlight market growth and demand.

• Interactive polls collect live consumer feedback.

With professional exhibition booth design, exhibitors can capture both buyers and consumer insights.

5. Retail-Oriented Case Practices

• Health Brand: Open booth, tasting corner, 5,000+ consumer feedback samples collected.

• Equipment Manufacturer: Showed full bakery workflow to retailers.

• Packaging Firm: Eco-wall of degradable packaging attracted retail buyers.

6. Circle Exhibit Advantage

At custom booth design and trade show booth construction, Circle Exhibit specializes in:

• Immersive retail booth simulations.

• Integrated feedback and data systems.

• Eco-friendly construction.

• End-to-end delivery for global clients.

7. Conclusion

IBIE 25 is a stage where consumer demand meets retail innovation. Exhibitors that highlight health, experience, and sustainability in their booths will lead the next wave of baking retail.

👉 Planning to exhibit at IBIE 25? Visit www.circleexhibit.com to build a booth designed for both consumers and retailers.