Siza:

Multiple

Industry :

Electronics

Client:

Multiple

Aug 26, 2025

Aug 26, 2025

Creating Exceptional CES Experiences

Creating Exceptional CES Experiences

Las Vegas Convention Center

Aug 26, 2025

Creating Exceptional CES Experiences

Las Vegas Convention Center

Circle Exhibition

Exhibition Designer

We are committed to providing you with booth design, booth rental, booth transportation and installation, and warehousing and logistics services.

How We Bring Technology Stories to Life Through Design

How We Bring Technology Stories to Life Through Design

At Circle Exhibit, we don't just build booths—we create experiential spaces where brands form deep connections with consumers. During CES 2024, we were privileged to design remarkable exhibition spaces for multiple innovative brands. Our design philosophy is clear: every booth should serve as a physical manifestation of the brand's story, not merely a product display area. Through carefully planned spatial narratives, interactive experiences, and visual design, we helped these brands stand out in the crowded exhibition landscape.

At Circle Exhibit, we don't just build booths—we create experiential spaces where brands form deep connections with consumers. During CES 2024, we were privileged to design remarkable exhibition spaces for multiple innovative brands. Our design philosophy is clear: every booth should serve as a physical manifestation of the brand's story, not merely a product display area. Through carefully planned spatial narratives, interactive experiences, and visual design, we helped these brands stand out in the crowded exhibition landscape.

On-site photos

On-site photos

CES

CES

01 Customized Spatial Narratives: Creating Unique Journeys for Each Brand

We designed distinctive visitor flow patterns for each client. For smart home brands, for instance, we created an "onboarding to mastery" experience path: an entrance area that established a residential atmosphere, a core zone demonstrating product ecosystems, and deep experience areas allowing visitors to personally feel how technology simplifies daily life.

Our design approach begins with thoroughly understanding each brand's core values and technical features. When collaborating with Ugreen, we emphasized their "connecting infinite possibilities" philosophy through streamlined designs and seamlessly transitioning spatial zones, showcasing how their products connect various aspects of digital living.

02 Interactive Experience Design: Making Technology Tangible and Accessible

We specifically designed multiple interaction points enabling visitors not only to watch demonstrations but also to personally experience how products solve real-life problems. For cooking robot brands, we created live demonstration areas where visitors could observe the complete process from ingredient preparation to plated dishes.

The interactive stations we developed employ progressive engagement design: from quick experiences (understanding core value within 30 seconds) to deep interactions (5-minute comprehensive product understanding), accommodating different visitors' time constraints and interest levels. This design significantly increased client booth engagement and dwell time.

03 Visual Language Development: Enhancing Brand Recognition

We created unique visual systems for each brand. Our color strategies considered not only brand colors but also how to attract attention in crowded exhibition halls. Lighting design carefully incorporated accent lighting, ambient lighting, and effect lighting to ensure optimal product presentation.

The material selections we implemented balanced aesthetics with practicality. For technology brands, we often used glossy surfaces and metallic materials to create futuristic feels; for home brands, we employed warmer textured materials to establish cozy, comfortable atmospheres. All materials underwent rigorous durability and safety testing.

04 Modular and Sustainable Design: Smart and Eco-Conscious Solutions

We employed modular design systems allowing clients to adjust configurations according to different exhibition scales. This approach not only reduced costs but also minimized material waste, aligning with modern enterprises' sustainability commitments.

The sustainable practices we integrated included using recyclable materials, energy-efficient LED lighting, and reusable structural components. Many design elements can be reconfigured for subsequent exhibitions, providing long-term value for clients.

05 Technical Support and Operational Assurance: Seamless Exhibition Experience

Our services extend beyond design. We provide complete project management, including on-site construction coordination, equipment installation support, and ongoing maintenance during exhibitions. We ensure seamless execution from setup to dismantling.

The emergency response systems we established ensured quick resolution of any issues. During CES, our on-site team remained available 24/7 to handle everything from technical malfunctions to last-minute adjustments, allowing clients to focus on engaging with visitors.

At Circle Exhibit, we firmly believe that exceptional booth design serves as a bridge between brands and their markets. CES 2024 once again demonstrated that when technological innovation perfectly integrates with human-centered design, brand stories can genuinely resonate with people.

We don't just build exhibition stands—we create spaces where technology shines, brands excel, and experiences become unforgettable. Every design decision serves the same goal: helping clients clearly communicate their value proposition in noisy exhibition environments, establish meaningful connections, and ultimately achieve their exhibition objectives.

01 Customized Spatial Narratives: Creating Unique Journeys for Each Brand

We designed distinctive visitor flow patterns for each client. For smart home brands, for instance, we created an "onboarding to mastery" experience path: an entrance area that established a residential atmosphere, a core zone demonstrating product ecosystems, and deep experience areas allowing visitors to personally feel how technology simplifies daily life.

Our design approach begins with thoroughly understanding each brand's core values and technical features. When collaborating with Ugreen, we emphasized their "connecting infinite possibilities" philosophy through streamlined designs and seamlessly transitioning spatial zones, showcasing how their products connect various aspects of digital living.

02 Interactive Experience Design: Making Technology Tangible and Accessible

We specifically designed multiple interaction points enabling visitors not only to watch demonstrations but also to personally experience how products solve real-life problems. For cooking robot brands, we created live demonstration areas where visitors could observe the complete process from ingredient preparation to plated dishes.

The interactive stations we developed employ progressive engagement design: from quick experiences (understanding core value within 30 seconds) to deep interactions (5-minute comprehensive product understanding), accommodating different visitors' time constraints and interest levels. This design significantly increased client booth engagement and dwell time.

03 Visual Language Development: Enhancing Brand Recognition

We created unique visual systems for each brand. Our color strategies considered not only brand colors but also how to attract attention in crowded exhibition halls. Lighting design carefully incorporated accent lighting, ambient lighting, and effect lighting to ensure optimal product presentation.

The material selections we implemented balanced aesthetics with practicality. For technology brands, we often used glossy surfaces and metallic materials to create futuristic feels; for home brands, we employed warmer textured materials to establish cozy, comfortable atmospheres. All materials underwent rigorous durability and safety testing.

04 Modular and Sustainable Design: Smart and Eco-Conscious Solutions

We employed modular design systems allowing clients to adjust configurations according to different exhibition scales. This approach not only reduced costs but also minimized material waste, aligning with modern enterprises' sustainability commitments.

The sustainable practices we integrated included using recyclable materials, energy-efficient LED lighting, and reusable structural components. Many design elements can be reconfigured for subsequent exhibitions, providing long-term value for clients.

05 Technical Support and Operational Assurance: Seamless Exhibition Experience

Our services extend beyond design. We provide complete project management, including on-site construction coordination, equipment installation support, and ongoing maintenance during exhibitions. We ensure seamless execution from setup to dismantling.

The emergency response systems we established ensured quick resolution of any issues. During CES, our on-site team remained available 24/7 to handle everything from technical malfunctions to last-minute adjustments, allowing clients to focus on engaging with visitors.

At Circle Exhibit, we firmly believe that exceptional booth design serves as a bridge between brands and their markets. CES 2024 once again demonstrated that when technological innovation perfectly integrates with human-centered design, brand stories can genuinely resonate with people.

We don't just build exhibition stands—we create spaces where technology shines, brands excel, and experiences become unforgettable. Every design decision serves the same goal: helping clients clearly communicate their value proposition in noisy exhibition environments, establish meaningful connections, and ultimately achieve their exhibition objectives.

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