Event Information

• Event Name: SHOT Show 2025 (Shooting, Hunting and Outdoor Trade Show)

• Dates: January 21 – 24, 2025

• Venue: The Venetian Expo + Caesars Forum, Las Vegas

• Exhibitors: 2,500+ expected

• Attendees: 55,000+ professionals from 100+ countries

• Key Sectors: Firearms, hunting gear, outdoor equipment, tactical products, accessories

• Organizer: NSSF (National Shooting Sports Foundation)

• Historical Comparison:
    – 2024: 55,400 attendees, 2,400 exhibitors
    – 2023: 52,000 attendees, 2,200 exhibitors

Industry Observations

SHOT Show has evolved into more than a product showcase—it is the pulse of the global outdoor and firearms industry. In 2024, new product launches included advanced optics, lightweight materials, and modular firearm platforms. In 2025, the spotlight is expected to shift toward smart technologies such as digital sighting systems, connected hunting equipment, and advanced safety solutions.

Sustainability and regulation are also shaping the industry. Buyers and manufacturers are increasingly aware of supply chain transparency, environmentally friendly materials, and compliance with global standards. Exhibitors that can balance innovation with responsibility gain stronger credibility.

Another defining trend is the growing international participation. While the U.S. remains the largest market, exhibitors from Europe and Asia are playing a bigger role, making SHOT Show a truly global platform.

Buyer Behavior and Market Insights

Buyers at SHOT Show are highly targeted. Many represent retailers, distributors, or government agencies with immediate purchasing authority. They arrive with specific budgets and procurement goals, making SHOT Show a transactional marketplace where deals often happen on-site.

Their evaluation criteria are practical: performance, durability, and compliance. A military buyer may focus on tactical reliability, while a retailer may prioritize consumer demand and margin. Across all buyer groups, the ability to see and handle products is critical, which is why immersive, hands-on booths are so effective.

Booth Strategy and Design Recommendations

To succeed at SHOT Show, exhibitors must design booths that balance professionalism, security, and experience:

• Hands-On Interaction: Allow visitors to test optics, gear, or accessories in safe, controlled environments.

• Storytelling Through Design: Booths should not only display products but also convey brand identity—heritage, reliability, or innovation.

• Security Integration: Given the sensitivity of the industry, booths must incorporate visible but seamless safety measures.

Circle Exhibit provides tailored solutions in exhibition booth design, trade show booth design, and custom booth design to help companies succeed at SHOT Show. From tactical-inspired aesthetics to modular spaces for demonstrations, Circle Exhibit ensures exhibitors deliver impact while maintaining credibility.

Conclusion

SHOT Show 2025 is where the future of firearms, hunting, and outdoor industries is shaped. Exhibitors who align innovation with strong booth strategies will capture attention and build long-term partnerships.

👉 Preparing for SHOT Show 2025? Partner with Circle Exhibit to design a booth that communicates strength, safety, and innovation. Learn more at www.circleexhibit.com.