Exhibition Information

• Event: InfoComm 2025

• Date: June 11–13, 2025

• Venue: Las Vegas Convention Center, USA

• Organizer: AVIXA (Audiovisual and Integrated Experience Association)

• Scale: 1,000+ exhibitors, 40,000+ visitors, 120+ countries

• Themes: immersive displays, AI collaboration, audiovisual integration, spatial storytelling

The Age of Perceptual Design

Walking into the main hall of InfoComm 2025 feels like stepping inside light itself.
Screens wrap around you in curves and layers,
projecting not images, but environments.

Every pixel seems alive — aware of your movement, mood, and distance.
It’s not just content delivery; it’s content embodiment.

exhibition booth design is evolving into perceptual architecture,
where sight, sound, and motion merge into a seamless sensory experience.

Circle Exhibit, known for its dynamic custom exhibit fabrication,
adopts this philosophy across its Las Vegas production hub.
Their approach: design as choreography.
Each booth behaves like a performance —
every screen angle, reflection, and acoustic layer tells a fragment of a larger story.

In a world where attention is fleeting,
perception has become the new currency.

The Architecture of Emotion

The trend dominating InfoComm 2025 isn’t just about sharper resolution —
it’s about deeper resonance.

A 20-meter curved LED canvas by a South Korean visual design firm
shows waves breaking in slow motion.
The sound design — subtle, surrounding —
makes visitors feel as if they’re standing inside the ocean.

But the magic isn’t in the technology; it’s in the timing —
how light, sound, and proximity are balanced in rhythm.

Circle Exhibit captures this balance in its booth design and construction.
Their design teams collaborate directly with AV specialists and lighting programmers
to synchronize physical form with digital pulse.

The booth becomes a cinematic space —
not just a product showcase,
but a carefully directed emotional sequence.

“Technology isn’t the story,” says one Circle Exhibit creative director.
“It’s the language. Emotion is the narrative.”

Beyond Resolution — The Rise of Responsive Space

InfoComm 2025 demonstrates a clear shift from static displays to responsive environments.
AI-driven display panels now adjust brightness and hue based on audience density.
Holographic materials change opacity as visitors move closer.

This interactivity demands new design logic —
one that treats architecture as a living system.

Circle Exhibit’s engineers have pioneered modular smart frames
capable of embedding sensors and processors directly into booth structures.
These frameworks allow spaces to “read the room” —
measuring sound levels, light conditions, and user flow in real time.

Such custom exhibit fabrication turns the booth into an adaptive organism.
Walls shift their tone, ceilings breathe in response to motion,
and the entire exhibit feels as if it’s aware of its visitors.

Designing for Presence, Not Attention

For decades, visual design competed for attention.
At InfoComm 2025, it competes for presence.

Every major exhibitor now crafts spaces that quiet the mind rather than overstimulate it.
Soundproof corridors with meditative visuals,
warm color palettes replacing sterile whites,
and acoustic textures that absorb chaos instead of amplifying it.

This movement — often referred to as “slow immersion” —
represents a mature phase of experiential design.

Circle Exhibit integrates this principle into exhibition booth design:
using materials that feel natural under fingertips,
lighting that follows circadian rhythm,
and circulation paths that mirror human breathing patterns.

It’s no longer about making people look —
it’s about making them stay.

Hybrid Environments: Where Digital Meets Physical

Hybrid has become the new default.
InfoComm 2025’s most impressive installations blur the line between screen and structure.

A projection dome built entirely from translucent mesh
doubles as both display and architecture.
An XR collaboration zone enables in-person and remote visitors
to co-experience the same visual content simultaneously.

Circle Exhibit’s booth design and construction
embraces this hybridity as a design philosophy.
Every physical component is conceived as a potential interface:
floors as projection planes, furniture as lighting systems, walls as sound emitters.

The result is environmental media —
content and context becoming indistinguishable.

The Sound of Space

At InfoComm, sound design isn’t an afterthought — it’s the heartbeat.
3D acoustic arrays generate sound “pockets,”
allowing multiple audio streams to coexist in one open area.
Visitors can step two meters to the left and hear a completely different world.

Circle Exhibit integrates this into its exhibition engineering workflow.
Through custom exhibit fabrication,
acoustic fibers are woven directly into structural panels,
creating zones of sonic immersion without physical barriers.

Silence becomes a design tool —
used strategically to highlight contrast,
to reset perception,
to remind the visitor of their own presence.

When Technology Learns to Disappear

Perhaps the most surprising innovation at InfoComm 2025
is the deliberate invisibility of technology.

The best installations no longer flaunt their hardware.
Wiring, projection mounts, and processors vanish into seamless design layers.

Circle Exhibit’s fabrication teams call this “transparent integration” —
a process that merges technical infrastructure with aesthetic purity.

Through hidden LED seams and magnetic mounting systems,
their booths maintain flexibility without visible clutter.
Visitors sense the intelligence within the space,
but they don’t see it — and that is the ultimate sophistication.

As one AVIXA curator notes:
“When technology stops showing off, experience begins.”

The Future of Seeing

InfoComm 2025 closes not with a spectacle, but with serenity.
In a quiet zone illuminated by ambient projection,
visitors linger — no screens flashing, no slogans shouting.
Just presence, light, and rhythm.

That, perhaps, is the truest future of display:
not brighter, not bigger, but deeper.

Through exhibition booth design,
custom exhibit fabrication,
and booth design and construction,
Circle Exhibit continues to build
not just where technology is seen —
but where it is felt.

Because the next revolution in audiovisual design
is not about what we show.
It’s about how we perceive.