Readable in five seconds

Aisle edges are window displays. Set a copy hierarchy that resolves in a glance, stack sightlines (low/mid/halo), and stage one unmistakable hero. Retail grammar—spacing, typographic scale, and shelf rhythm—helps visitors know where to look without extra signage, a discipline best authored through experienced retail display teams.

Trials that feel guided, not pressured

Move from tease to touch with “guided sampling” pods and quick comparisons. A kit-of-parts grounded in modular exhibit systems lets you reweight planograms between show days: shift the hero wall toward hotter aisles, open sightlines where traffic bunches, and convert deep-dive demos into samplers when queues form.

Interactivity as assisted selling

Configured well, interactive booth technology behaves like your best associate: gesture comparisons reduce staff bottlenecks, RFID tables reveal compatibility, and motion stingers revive attention during lulls. Keep one content spine so pricing logic and spec narratives stay synchronized across screens.

Close the loop cleanly

QR to cart, tap-to-save spec sheets, and instant calendar booking make actions easy at the emotional peak. One-tap CRM notes (objection, fit, next step) preserve context, improving post-show win rates.

Metrics that decide tomorrow

Track exposure rate, scan-to-conversation ratio, trial-to-bundle add, and continuation from QR. If the numbers disagree with the layout, your modular kit makes change cheap—and fast.