Oct 5, 2025
Interview Feature: From Custom Design to Retail Experience—Three Perspectives on the Future of Exhibitions
Interview Feature: From Custom Design to Retail Experience—Three Perspectives on the Future of Exhibitions
Circle Editor
Industry professionals
Exhibition industry professional dedicated to delivering the latest insights and curated recommendations to you.
On the trade show floor, a booth is never “just space.” It is the extension of a brand and a reflection of industry trends. To uncover where exhibitions are heading, we staged a simulated conversation between three voices: An international trade show organizer; A booth designer specializing in creative builds; A representative from a fast-growing exhibitor. Their dialogue centers on custom booth design, the rise of double-decker exhibits, and the logic of retail-inspired displays—together offering insights into the industry’s future.
On the trade show floor, a booth is never “just space.” It is the extension of a brand and a reflection of industry trends. To uncover where exhibitions are heading, we staged a simulated conversation between three voices: An international trade show organizer; A booth designer specializing in creative builds; A representative from a fast-growing exhibitor. Their dialogue centers on custom booth design, the rise of double-decker exhibits, and the logic of retail-inspired displays—together offering insights into the industry’s future.
On the trade show floor, a booth is never “just space.” It is the extension of a brand and a reflection of industry trends. To uncover where exhibitions are heading, we staged a simulated conversation between three voices: An international trade show organizer; A booth designer specializing in creative builds; A representative from a fast-growing exhibitor. Their dialogue centers on custom booth design, the rise of double-decker exhibits, and the logic of retail-inspired displays—together offering insights into the industry’s future.
Concent
Organizer’s View: Beyond Space, Toward Impact
Interviewer: What do exhibitors care most about today?
Organizer: Ten years ago, booth size was everything. Today, exhibitors ask: Did visitors stay longer? Did they leave contact information? Did deals happen on the spot?
This is why custom exhibit design services are gaining traction. Customization delivers visual impact and enhances the exhibition’s overall quality. As organizers, we encourage it—it makes the entire event more competitive.
Designer’s View: Double-Decker Booths as Vertical Business Cards
Interviewer: Double-decker booths are trending. Why?
Designer: Space efficiency. With limited and costly floor area, double decker exhibit builders double usable space. The first floor handles displays and interaction, the upper floor hosts VIP meetings.
The structure itself becomes a landmark—visible from afar and symbolic of brand strength. For companies seeking prestige, it’s both a physical and symbolic upgrade.
Interviewer: What’s the design challenge?
Designer: Balancing safety and aesthetics. Load-bearing must meet strict codes, yet the booth should look elegant. Only experienced builders can reconcile both.
Exhibitor’s View: Retail Displays Ensure Visitors Leave With More
Interviewer: What do you expect from your booth design?
Exhibitor: We want conversion, not just display. That’s why we focus on retail display design services. Borrowing from retail, we combine trial, experience, and purchase in one flow.
For instance, in our booth visitors test a product and immediately scan a code to order. The booth becomes a temporary retail shop—showcasing and selling at once.
Debate: Will Online Replace Exhibitions?
Organizer: Online has strengths, but exhibitions build trust face-to-face. That’s irreplaceable.
Designer: The future is hybrid. Online interaction will merge with offline immersion.
Exhibitor: For us, a booth is proof of capability. A video call cannot replicate that.
Imagining Exhibitions in 2030
The three agreed that exhibitions will become more multi-layered and intelligent:
Custom design will integrate storytelling and technology.
Double-decker booths will become standard for premium brands.
Retail-inspired displays will merge with e-commerce for on-site transactions.
Conclusion
This dialogue reveals that the future of exhibitions is about end-to-end competition: the storytelling power of custom exhibit design services, the space leverage of double decker exhibit builders, and the conversion power of retail display design services.
To stand out, exhibitors must align with partners who deliver across these dimensions. For full-service solutions, visit www.circleexhibit.com.
Organizer’s View: Beyond Space, Toward Impact
Interviewer: What do exhibitors care most about today?
Organizer: Ten years ago, booth size was everything. Today, exhibitors ask: Did visitors stay longer? Did they leave contact information? Did deals happen on the spot?
This is why custom exhibit design services are gaining traction. Customization delivers visual impact and enhances the exhibition’s overall quality. As organizers, we encourage it—it makes the entire event more competitive.
Designer’s View: Double-Decker Booths as Vertical Business Cards
Interviewer: Double-decker booths are trending. Why?
Designer: Space efficiency. With limited and costly floor area, double decker exhibit builders double usable space. The first floor handles displays and interaction, the upper floor hosts VIP meetings.
The structure itself becomes a landmark—visible from afar and symbolic of brand strength. For companies seeking prestige, it’s both a physical and symbolic upgrade.
Interviewer: What’s the design challenge?
Designer: Balancing safety and aesthetics. Load-bearing must meet strict codes, yet the booth should look elegant. Only experienced builders can reconcile both.
Exhibitor’s View: Retail Displays Ensure Visitors Leave With More
Interviewer: What do you expect from your booth design?
Exhibitor: We want conversion, not just display. That’s why we focus on retail display design services. Borrowing from retail, we combine trial, experience, and purchase in one flow.
For instance, in our booth visitors test a product and immediately scan a code to order. The booth becomes a temporary retail shop—showcasing and selling at once.
Debate: Will Online Replace Exhibitions?
Organizer: Online has strengths, but exhibitions build trust face-to-face. That’s irreplaceable.
Designer: The future is hybrid. Online interaction will merge with offline immersion.
Exhibitor: For us, a booth is proof of capability. A video call cannot replicate that.
Imagining Exhibitions in 2030
The three agreed that exhibitions will become more multi-layered and intelligent:
Custom design will integrate storytelling and technology.
Double-decker booths will become standard for premium brands.
Retail-inspired displays will merge with e-commerce for on-site transactions.
Conclusion
This dialogue reveals that the future of exhibitions is about end-to-end competition: the storytelling power of custom exhibit design services, the space leverage of double decker exhibit builders, and the conversion power of retail display design services.
To stand out, exhibitors must align with partners who deliver across these dimensions. For full-service solutions, visit www.circleexhibit.com.
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