1. Health Baking: From Taste to Transparency

In recent years, low-sugar, gluten-free, and plant-based have dominated industry buzzwords. But in 2025, visitors’ definition of “health” has advanced further—they now prioritize transparency.

Walking into the IBIE halls, you’ll notice that attendees often scan a sugar-free cookie before tasting it, reviewing its nutrition facts and saving the details on their phones. This shows that:

• Consumers are increasingly accustomed to making decisions based on data.

• To win trust, brands must make “health” visible.

Practical Recommendations:

1. Place a small digital screen near the sampling counter to show sugar differences between your product and conventional cookies.

2. Create a transparent kitchen within the booth, allowing visitors to watch the use of healthy ingredients.

3. Build a “Health Commitment Wall” displaying supply chain information and third-party certifications.

Key Takeaway: Healthy products are the starting point, but transparency is the true differentiator.

2. Consumer Behavior: The Health–Experience–Convenience Loop

Modern consumers no longer seek only “taste.” Their expectations form a triangle of health, experience, and convenience.

At IBIE 2022, a startup bakery designed an O2O (online-to-offline) booth journey: attendees scanned a QR code to get a digital coupon and later redeemed it in retail stores. This interactive approach generated over 3,000 potential leads.

Implications for Exhibitors:

• Health attracts attention.

• Experience keeps visitors engaged.

• Convenience drives conversions.

If a booth can integrate all three, the brand will leave a far stronger impression.

Key Takeaway: Booth experience is essentially a rehearsal of future retail scenarios.

3. The Three-Layer Logic of Booth Design

At IBIE 2025, booths are not simply displays—they are narratives. Successful booth design follows a three-layer logic:

1. Attract Attention — Create strong first impressions with lighting, aromas, and visuals.

2. Engage Visitors — Provide sampling, QR-based interactions, and immersive storytelling.

3. Convince Buyers — Present ROI data, compliance documents, and ESG credentials.

Common Mistake: Many exhibitors stay at the first level—using LED screens and product stacks—without leaving a lasting impression.

Best Practice:

• Entrance: attract with scents and visuals.

• Center: provide health data and interactive experiences.

• Rear: negotiation lounge supported by ROI dashboards and certification walls.

Key Takeaway: A booth is a story in motion. Its design must guide visitors from attraction to conversion.

Conclusion

The keywords for IBIE 2025 are health and trust. To stand out, exhibitors need not only healthy products but also booth strategies that demonstrate transparency and build credibility through experiences.

👉 If you plan to attend IBIE 2025, visit www.circleexhibit.com to create a booth that embodies health values and maximizes conversion.