They needed a structure that screamed professionalism, durability, and cinematic precision.

Here is how Circle Exhibit designed and built a 20x20 custom fortress that stood out amidst the giants of the broadcast industry.

The Challenge: Supporting Heavy Tech

Designing for broadcast and cinema clients presents unique challenges:

1. Weight Load: The booth needed to support heavy cinema rigs, lenses, and professional lighting arrays.

2. Industrial Aesthetic: The client wanted a look that reflected the robust, metallic build quality of their cameras.

3. Lighting Control: Since they were showcasing the ZOLAR LED panels, the booth's own lighting couldn't interfere with their product demos.

The Solution: The "Black Box" Industrial Design

We moved away from soft fabrics and embraced a sleek, hard-structure design with a "Black Box" theme.

1. Structural Trussing as Design

Instead of hiding the support structures, we made them a feature. We utilized exposed black truss systems to create a heavy-duty framework. This served two purposes:

• Functional: It provided a secure mounting point for the heavy ZOLAR LED panels, allowing them to hang at the perfect height for demos.

• Aesthetic: It gave the booth a "behind-the-scenes" film set vibe, which resonated perfectly with the target audience of filmmakers and cinematographers.

2. High-Contrast Branding

In a hall filled with visual noise, clarity is king. We used a massive, wrap-around header with 3D channel lettering. The stark contrast of the Z CAM Bright Yellow against the Matte Black finish ensured the brand was visible from every aisle intersection. The back walls featured large-scale, high-resolution prints of their flagship cinema cameras, acting as a billboard at eye level.

3. Product-Focused Zones

We kept the floor plan open but defined.

• The Center Stage: A dedicated area for the "TAIJI" lens and camera configurations.

• The Lighting Rig: A hands-on zone where visitors could adjust the ZOLAR panels to test Color Rendering Index (CRI) and output.

Note: Speaking of lighting, if you are unsure about choosing between LED or Halogen for your own booth, check out our recent Guide to Trade Show Lighting.

The Result

The Z CAM booth at NAB 2024 was a magnet for professionals. The robust design communicated reliability—a key factor for anyone buying expensive cinema gear. The structure held up flawlessly under the weight of the equipment, and the bold branding generated thousands of impressions.

Project Specs:

• Show: NAB Show 2024 (Las Vegas)

• Client: Z CAM / ZOLAR

• Size: 20x20 Island

• Style: Industrial, Cinematic, Tech-Focused

Build Your Brand Fortress

Whether you need a soft, inviting lounge or a heavy-duty industrial showcase, Circle Exhibit has the engineering expertise to make it happen.

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